Content creators hold a very influential place in today’s day and age. The creator economy is growing at a rapid pace. With everything going digital, brands and businesses too wish to partner with creators to reach their online target audience. From being social media stars to achieving newer career milestones to bagging awards, the growth of the content creation industry as a whole only goes to show the impact they have.
“From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
With the ‘Killer Soup’ promotions on in full swing, we spotted content creators enjoying a delicious meal spread with the lead couple of the movie, Manoj Bajpayee and Konkona Sensharma. Hosted by Netflix, Sakshi Keswani (@beingsuku_), Rj Mahvash, RJ Raghav, Twarita Nagar, Dhiraj, and Kevin Zingkhai had a wholesome meal and interaction with the actors.
Sarah Hussain a.k.a. ZingyZest, the culinary content creator also shot a fun promotional segment with the lead pair of the movie where she made Manoj garnish a soup for Konkona.
Avanti Nagral dropped her new single and music video called “Permission” which highlights the importance of consent in any relationship. Having an all-female team, it is the last of the videos in the Double Standards EP. She also collaborated with Mayur Jumani to recreate the iconic song “Damadam Mast Qalandar”.
Nikhil Paralikar (@thetablaguyy) went from making creative music covers to launching his debut song, a heartfelt wedding track “Tum Shayara” via music duo Salim-Sulaiman‘sMerchant Records. It is a love song that depicts the story of two friends who were “Lost in Time and Found in Love are finally getting hitched.”
Prajakta Koli a.k.a. mostlysane engaged with the ‘Lift’ movie stars in a fun conversation. Kevin Hart, Gugu Mbatha-Raw, and Úrsula Corberó spoke about their filming experience in Venice, food habits, their chemistry, and more. It was also hilarious to watch Kevin try to scare Prajakta, haha!
Uorfi Javed graced the sets of the dance reality show “Dance+ Pro” which will premiere this week. She met all the judges, Shakti Mohan, Rahul and Punit Pathak and the grandmaster Remo D’Souza. Uorfi also shook a leg with the contestants.
Nagma Mirajkar got the golden opportunity to have a quick chat with the legendary Zack Snyder. She shot a series of questions at him around his directorial venture, Rebel Moon. He gave insights into the show’s characters.
Social media star Anushka Sen won her first ever global award in Seoul, Korea. She bagged the ‘Global Creator Of The Year‘ award. “Getting an award amidst some of my favourite Korean actors, an event organised by the government is such a blessing,” she wrote in her Instagram post.
After successfully meeting Orry, Arya Kothari is now on a quest to meet Rakhi Sawant. He was out on the streets of Mumbai yet again with his placard asking strangers where could he find her. One of them suggested he go to the Airport. On Day 2 of his mission, Arya landed at the airport hoping to see her but to no avail only to find out that she was in Dubai. We’ll have to stay tuned to see if like Orry he ends up meeting Rakhi too.
Content creator Sakshi Sindwani, makes it to the Bussiness World Well-being World 30 under 30 list once again. The List awards 30 intelligent and skilled wellness experts, risk-takers and contributors with the drive to revolutionise the industry. “THANK YOU! Not just for considering me worthy but for opening so many doors for creators like me,” she expressed her gratitude in an Instagram post.
Muskan Chanchlani (@missmcblush) played a different version of Taboo with the beautiful Tara Sutaria. They both took turns to describe a ‘Bobbi Brown’ product and the other person had to guess the makeup product. Muskan and Tara, both aced the game effortlessly with their favourite brand’s knowledge.
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
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