India has taken an extraordinary leap in the world of content creation in the past few years, transforming the entertainment scene today. Fueled by the need to create relatable content and engage the audience, the creator industry has blossomed into a powerful and influential force.
With everything going digital, brands and businesses too wish to partner with creators to reach their online target audience. From YouTube sensations and podcasters to social media influencers, India has become a hotbed of creative talent, producing diverse and engaging content across various genres. The increasing global recognition speaks to their reach and influence amongst the masses.
“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Maroon 5’s Adam Levine Gives Darshan A Shoutout Mid-Concert
The Grammy Award-winning pop-rock band, Maroon 5, made their India debut on December 3 in Mumbai. While performing at the Mahalaxmi Race Course, the iconic Adam Levine acknowledged Darshan’s presence in the audience! And our Internet sensation was obviously ecstatic, calling it an unreal and unforgettable experience.
Adam said, “We’ve seen you on the Internet singing our songs. I want you to know we love you. Next time we come back here, Darshan is going to get on stage with us, to sing a song. Next time, for sure. I don’t want to put any pressure on you right now. But thanks for coming to the show.” We were smiling as wide as Darshan too!
Desi Crime Podcast Feature on Ananya Panday’s Podcast
The newest guests on So Positive by Ananya Panday are Aryaan Misra and Aishwarya Singh of the Desi Crime Podcast, or as she calls them, “the Pros of Podcasts“. This episode dives deep into the art & challenges of podcasting, the flip side of consuming crime-based thriller content and discussing its impacts. The duo also shared their journeys and experiences in curating content of this genre, offering valuable insights for aspiring podcasters.
Manav Collaborates With His Favourite Club
Content creator and die-hard Bayern Munich fan, Manav Chhabra, experienced an extraordinary halftime moment during a Bayern Munich match. Manav had the rare opportunity to collaborate on a reel with his favourite club while chatting with them. This is an unforgettable milestone in his journey as a passionate supporter of the club.
Sharing his excitement, Manav said, “I’ve been a fan of this club for 10 to 12 years now. I love everything about it – the team, the passion, the fans, the history, the mentality – everything. It’s my most favourite club in the world.”
Creators In Seoul For Squid Games Season 2
Funcho‘s Dhruv and Shyam, Dharna Durga, Arun Singh a.k.a. The Jhumroo, and Radhika Bangia, amongst other creators, were spotted in Seoul ahead of Squid Games’ Season 2 release. They have been indulging in the show’s world – from donning the iconic jumpsuits to learning K-pop dances to playing challenging games. There’s some amazing content coming our way for sure!
Creators Add To The Meta Festival 2024’s Charm
At Meta Festival 2024 in Delhi, Nitibha Kaul hosted an insightful fireside chat with the gorgeous Tripti Dimri. The Meta India team brought together creators like Sukriti, Maggi, Ashutosh Rajwar, Shaurya Gupta, Shiwank Panwanda, Shivaani (@ifeeldrama), and more. Folking Desi, Oaff & Savera and BPraak performed at this wholesome event.
The Meta Festival celebrations in Mumbai were quite a hit as well. Vedang Raina graced the event. Ankush Bahuguna hosted a fireside chat with the iconic Karan Aujla. We spotted Masoom Minawala Sakshi Keswani, Srishti Dixit, Barkha Singh, Muskan Chanchlani, Rishabh Chawla, Saloni Kukreja, Hamza Syed, Devishi Madaan, Anushka Hazra, Bigg Nerds, Kanupriya, and many more creators at the Festival. Jonita Gandhi and Swati Marwal added to the charm with their killer performances & DJ Chetas turned it into a grand party!
Also Read: Know What’s Up At The OneGame Showdown – VCT OFF//SEASON 2024
Bhuvan Bam Partners With Sexual Wellness Brand ‘Peppy’
Everyone’s loved creator and actor Bhuvan Bam announced his new venture with ‘Peppy,’ a brand that caters to sexual wellness. Calling it a brand that dares to start real conversations, Bhuvan is elated to be their new face & partner with them. “Pleasure isn’t limited to some. It belongs to all! Peppy ain’t for one, Peppy for all!” he says in the announcement video.
Ashish & Sahiba To Host Shark Tank Season 4
Shark Tank is all set to return with its 4th season soon with filming underway. Social media favs Sahiba Bali and Ashish Solanki will host Season 4, taking over from Rahul Dua. Their comedic timing and engaging personalities will surely be one of the most entertaining factors of the show.
YouTube India Is Blowing Minds With Their Collabs
To promote the content of stellar fashion and beauty creators on YouTube India, the page roped in the Gen-Z version of Anup Soni! He explains how a ‘Shananananaya‘ can up her mid-drip into a slay fit by looking up inspo on YouTube. As he says, “Slay karein, smart rahein!“
YouTube India also got Kasautii Zindagi Kay‘s iconic jodi: the OG Komolika, Urvashi Dholakia and Prerna Sharma i.e. Shweta Tiwari! Representing brat and demure auras, watch them become ‘dosts‘ as Prerna gives Komolika fashion and haircare tips! What an amazing series of ads YouTube India has been serving!
FoodPharmer Makes It On Outlook Business Magazine’s Cover
Being a part of the Outlook Business Magazine‘s cover as one of the Changemakers who shaped 2024 is no small feat. And Revant Himatsingka a.k.a FoodPharmer is one of the names amongst icons like Prime Minister Narendra Modi, Nirmala Sitharaman, Mukesh Ambani, Diljit Dosanjh, Deepinder Goyal & other deserving personalities. “Took years of hard work and massive risks to be on the same cover as these people.” wrote Foodpharmer in his caption. Revant has been advancing his mission to educate consumers to read product labels while taking over many MNCs and their unhealthy products.
Kusha Started A New Page Called ‘Underneat’
For those wondering ‘what to wear underneath‘ certain outfits, don’t worry because Kusha Kapila is here to help you out with ‘Underneat‘. She started this page to help women with innerwear options, shapes, sizes etc. for backless/ bodycon/ low-neck/ high-slit outfits and more. This was much needed, thank you Kusha!
Ankush & Nicole Recreate The 2000s Magic
This pair kills every time! Ankush Bahuguna and Nicole Concessao reunited to dance on the iconic and OG ‘Tauba Tauba‘ from the 2000s in their new video! Ankush has been upping his skills consistently and has turned out to become quite an impressive dancer! We need more of these, guys!
Ashish Chanchlani Launches His ACV Studios
Celebrating a decade of being a YouTuber on his birthday, Ashish Chanchlani shared the big news of starting his new production house ACV Studios on December 8. With this new beginning, Ashish and his team are set to bring us exciting fresh stories from our heartland filled with comedy, horror, thrills and emotions. Calling this project his “love letter to every ACVIAN,” the YouTuber is elated to drop #ACV159 in 2025.
Sejal Kumar Performs At Hornbill Festival
Sejal always dreamed of performing on a big stage at the start of this year – it was on her vision board. And the Hornbill Music Festival in Nagaland happened to be her second big stage performance! “Thank you to everyone who gave us beautiful energy! Thanks @metaindia for this opportunity so grateful,” wrote Sejal in her caption.
Anisha Dixit & Caleebh Welcome Their Baby Boy
Content creator and actress Anisha Dixit gave birth to a baby boy on December 8! She shared wholesome pictures of her husband Caleebh and her holding their son. They dropped a stunning Matrix-style video to announce their son’s name Neo. Welcome to the world, Neo!
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
