from the creator-verse content creators influencers social media Instagram Youtube weekly catch-up
India has taken an extraordinary leap in the world of content creation in the past few years, transforming the entertainment scene today. Fueled by the need to create relatable content and engage the audience, the creator industry has blossomed into a powerful and influential force.
With everything going digital, brands and businesses too wish to partner with creators to reach their online target audience. From YouTube sensations and podcasters to social media influencers, India has become a hotbed of creative talent, producing diverse and engaging content across various genres. The increasing global recognition speaks to their reach and influence amongst the masses.
“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
The multi-hyphenate artist and one of the most loved creators, Prajakta Koli a.k.a. MostlySane is the ELLE Digital Cover Star of the month. The feature highlights all the fun things she’s working on, what meeting Michelle Obama and Priyanka Chopra Jonas was like, how she stays grounded, evolving with the changing digital world, advocating sustainability, feminism & spreading awareness about climate change, her inner circle, self-care routine, and a lot more. Prajakta will also be speaking at the Mumbai LitFest 2024 – discussing fiction books, her debut romance novel ‘Too Good To Be True‘, and more.
From a virtual ‘hello’ to a lifetime of love, Mrunal Panchal a.k.a Mrunu and Anirudh Sharma have finally tied the knot in the most beautiful ceremony with their close ones. The Internet’s favourite couple has left us crying happy tears as they shared the beautiful moments from their ceremony. Anirudh released his original track ‘Mil Gaya Vohi’ as the perfect ode to their relationship. We’re so so happy for both, wishing them a forever filled with love and laughter!
Yes, it’s true! The biggest global YouTubers are coming to India on November 12! MrBeast, Speed, KSI & Logan Paul will be at the Jio World Drive Mall in Mumbai this Sunday with CarryMinati. They’re launching Feastibles and PRIME Hydration in India. MrBeast recently launched Lunchly in collaboration with KSI and Logan Paul. The pre-packaged lunchbox contains both PRIME and Feastables products. The trio has been promoting the product together for weeks, and it seems that they will be collaborating on the launch of the product in India.
Along with being a fab choreographer, Nicole Concessao is also amazing at bringing people’s dancing talent to the forefront. She got Kusha Kapila to groove with her on the iconic 90s track ‘Nimbooda.’ The dance reel came as a complete surprise as the Internet had probably never seen Kusha dance before. And she absolutely nailed it. Fans and fellow creators can’t stop showering praise on both.
“…zindagi mein ek toh baar I wanted to have the opportunity to make a dance video with her. She is so cool, truly a girl’s girl and a special s/o to her team that works with so much passion. I know I have made so many dance parody videos but ek toh choreographed banta tha and who better than Nicole who has next-level patience and a lot of space in her creative world for people to try new things. Thanks Nicole for this. You are special,” wrote Kusha lauding Nicole.
Ed-A-Mamma‘s Chief Everything Officer, Alia Bhatt welcomed momfluencers like Malvika Sitlani, Juhi Godambe, Priyanka Kapadia, Roshni Chopra, Smriti Khanna, and Vinny Arora Dhoopar for the second edition of ‘Spill The Beans‘. The mammas spoke about having kids, the quirks of managing their lives, and the weird habits they have picked up along the way. Watch them share some of the funniest stories, talk about mom guilt and raise a conscious generation.
Content creator Ahilya Bamroo (@ahillyeah) is all set to debut in Soojit Sircar‘s upcoming film ‘I Want To Talk‘ with Abhishek Bachchan in the lead. Also featuring Johnny Lever and Jayant Kriplani, the movie centers around Abhishek’s character Arjun who is preparing himself to undergo life-altering surgery. While his family and friends support him, it’s his inner battle and the idea of being ‘silent’ that he’s constantly trying to deal with. It’s giving a bit of October and Paa – Sircar’s previous works. We’re super excited to see Ahilya play the character of Abhishek’s daughter. Big congratulations!
Diwali is hands down one of the best festivals in India. We spotted some of our favourite content creators have such wholesome celebrations at their homes. From Sakshi Sindwani and Harshita Gupta‘s first Diwali post-wedding, Kusha Kapila‘s Diwali party back in Delhi to Meghna Kaur, Radhika Seth & Sukhmani Gambhir hosting a Diwali bash at their homes to Bhuvan Bam, Funcho’s Dhruv, Deeksha & Kritika Khurana, Abhishek & Nischay Malhan, & more celebrating with family – it was beautiful to see everyone come together.
Aishwarya Mohanraj hosted her ‘Most Awkward’ or rather favourite interview with the iconic Shalini Passi for Netflix’s YouTube channel. And it was wild, to say the least! This was the first time that Aishwarya was the awkward one in her interview. Shalini was just being herself, they randomly climbed a ladder (not scripted), she gave Aishwarya her number, advised her against Ozempic, genuinely invited her to her mansion in Delhi, and got her a cute miniature cat soft toy. Shalini left her stumped and us too. You cannot miss this episode!
Shlok Srivastava a.k.a. TechBurner‘s clothing startup Overlays went LIVE with its biggest collection recently. From hand-embroidered designs to fabrics made of lotus flowers to a Gilded Armor Jacket with 8 lakh stitches & 48 hours of embroidery work, Shlok’s ‘Ember Steel Winter Collection‘ is 10x larger than his last one. He also hosted India’s first-ever runway fashion show in the creator economy to showcase his collection. From choreography, models, and lighting, to production, design, styling, and makeup it’s like putting together a mini-movie.
“13+ models, 35+ jackets, and 10x new designs, all brought to life with international-level art direction, immersive soundscapes, and visuals that took the audience on a journey. The theme we chose was ‘Ember Steel’. It brings together the warmth of glowing embers and the unbreakable strength of steel,” explained Shlok in his LinkedIn post.
Zaeden and Nina Shah tied the knot on October 27 in a dreamy intimate ceremony. The couple looked surreal surrounded by their loved ones as they embarked on this new chapter of their lives. Zaeden wore Tarun Tahiliani and Nina looked gorgeous in her Faraz Manan lehenga. He is super grateful for Nina who’s been there through the highest highs and lowest lows. Anuv Jain, Aashna Shroff and Armaan Malik were among the few in attendance.
In a Hollywood meets Bollywood moment, Sushant Divgikr a.k.a. Rani KoHEnur met Troye Sivan at Beverly Hills in Los Angeles. Rani’s hairdo definitely stole the show – Troye was quite fascinated by it as well. “@troyesivan HAS to be THE sweetest human everrrr! Here’s to repping India more often and more fabulously than ever!!!” wrote Rani in her Instagram post.
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
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