In the past few years, India has witnessed an extraordinary surge in the world of content creation, transforming the entertainment landscape. Fueled by the need to create relatable content and engage the audience, the content creation industry has blossomed into a powerful and influential force.
With everything going digital, brands and businesses too wish to partner with creators to reach their online target audience. From YouTube sensations and podcasters to social media influencers, India has become a hotbed of creative talent, producing diverse and engaging content across various genres.
“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Rani KoHEnur Teases #RaniFam With Their Jiju
Sushant Divgikr a.k.a. Rani KoHEnur dropped a bomb on her Instagram two days ago. She posted super cute pictures while cosying up with a mystery man who she suggests is her fans’ “jiju“. Thus, hinting at a potential romantic partner sparking wedding rumours. The #RaniFam has gone bonkers pouring congratulatory messages on Rani’s Instagram.
Rani quipped how they “didn’t mean to break the Internet“. They are yet to reveal the man’s name and where their relationship is headed but a new post stated “NamaSLAY! We have decided!! Jiju reveal in MARCH! 🎀” We are so intrigued and excited at the same time!
Also Read: Your Favourite Creators Win Big At The Impact Digital Influencer Awards 2023
Shehnaaz Releases New Song: Mirza
Shehnaaz Gill is loved by millions, and rightfully so. She is a powerhouse of talent. Shehnaaz has sung and featured in a new song titled “Mirza” under the T-Series banner. The song is composed, written, and also sung by Tanishk Bagchi. Shehnaaz and Ruhee Dosani also created an adorable Expectations Vs. Reality – Valentine’s Day special couple reel.
Creators Support GetWYLD On Shark Tank
Co-founded by Yash Sakhlecha, Dishant Sanghvi, and Rij Eappen, GetWYLD prides itself on being the “World’s First Social Currency Payment Card.” They pitched their business model on Shark Tank India and got Anupam Mittal to invest in it who believes in the power of influencer marketing. GetWYLD hosted a special #WYLDonSharkTank screening party where their well-wishers, creator friends and Anupam himself were present.
We spotted Apoorva (@the.rebel.kid), Nick (Be YouNick), Tarini Shah, Miss Malini, Shashank Sanghvi, Dr. Marrita Monteirro, Dimpi Sanghvi, Kanchi Sharma, Sahil Mehta, Ghazal Gupta, Mahi Sharma, Digvijay Singh, Ansh Dhote, Divisha Agrawal, and CA Twinkle Jain at the party.
Apoorva x Anupam Mittal: A Surprise Collab
Apoorva a.k.a. The Rebel Kid met Anupam Mittal at the GetWYLD screening party and requested him for a barter collab with Shaadi.com in her signature hilarious style. “Ek jiju dilaado please!!”, says Apoorva while persistently trying to convince the CEO. Anupam responded saying, “how & why did this reel get so crazy? ab toh koi dhundhna hi padega @shaadi.com 🤦🏻♂️“
Orry & His Relevance Room Is On YouTube
Orry a.k.a. Orhan Awatramani is obviously an omnipresent social media sensation. And now he’s made his presence felt on YouTube as well since he started his channel. He dropped the first YouTube video yesterday where he took us into his Relevance Room. Orry’s minions are asked to give him ideas to stay relevant but Orry doesn’t seem to like any until one hits. He has now launched an Orry sticker pack.
Everyone’s Excited For Safa’s Return In Dubai Bling 3
Netflix‘s reality TV show Dubai Bling has garnered a lot of love across the globe for both its seasons. And now the show is returning for the third season. Safa Siddiqui is the most loved personality on the show. She also won the ‘Reality TV Star of the Year‘ award.
It is going to be super entertaining to watch Safa navigate a newborn baby plus the heated arguments with the crazy group of millionaires that she calls friends. Despite all odds, Fahad and Safa emerged as the cutest and most relatable family in the series, whom everyone is excited to watch again.
Lauv Open Up On The Untriggered Podcast
Lauv was one of the headlining acts at Lollapalooza India 2024 held recently. Apart from serenading the audience with his mesmerising performance he also found some time to chat with content creators. The ‘I Like Me Better‘ singer appeared on the Untriggered Podcast and opened up on various topics. Lauv spoke about his time in India, meeting Taylor Swift, his views on relationships and heartbreaks, his music, losing friends and a lot more.
Creators Star In BGMI’s Sketch Series
Battlegrounds Mobile India (BGMI) is here with an all-new sketch series titled “Boom Bam Bois“. The series features Saurabh Ghadge, Vineeth Srinivasan, Harsh Rane, and Sufiyan Junaid. Vineeth has also written 4 sketches for BGMI’s series. They dropped the teaser this week and it looks super fun and engaging!
Mayur Jumani’s Latest Dialogue Mix Is A Vibe
After the iconic Rakhi Sawant‘s rant video taking Poonam Pandey’s fake death campaign went viral, Mayur Jumani did what he does best. He made an awesome vibey ‘dialogue mix’ from Rakhi’s reel and everyone’s loving it. “In life don’t argue with your friends – just say Behen ki Pakodi and move on 😂 With my favourite @rakhisawant2511” wrote Mayur.
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
