H&M is a high-street fashion brand that has retail stores across the globe. They are known for their stylish fits priced affordably. Over the years H&M has collaborated with many designer houses to offer luxury collections at economical prices. This time H&M collaborates with none other than the French luxury brand, Mugler. #MuglerHM is by far the most anticipated collaboration for the entire world. In fact, Indian celebrities have also been seen loving pieces from this collection.
The limited edition collection is to be released on May 11 in UK stores and online. The designs are carefully crafted under the able leadership of the creative director of Mugler, Casey Cadwallader.
H&M has left no stone unturned and bought in famous stars to promote this collaboration. The look book of the collection has big names including Jerry Hall and Mariacarla Boscono.
Before the collection hits the fashion market, H&M also hosted a catwalk show in New York which was attended by over 800 guests. While Irina Shayk was on the runway, artists like Amaarae, Eartheater and Shygirl performed for the guests.
Brand Identities
Mugler is a high-end luxury brand known for its body-hugging designs using the latest silhouettes. The use of sheer fabrics in Mugler designs is a hit amongst celebrities. A-list artists such as Dua Lipa, Kylie Jenner and Bella Hadid have been spotted wearing Mugler pieces on multiple occasions.
H&M on the other hand is a fast-fashion brand known for designing clothes in the more affordable brackets. Their outfits are fuss-free and require close to zero maintenance. However, time and again, H&M has collaborated with multiple luxury brands to offer clothing to its customers at a quarter of the prices.
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Previously, H&M has worked with Sabyasachi, Karl Lagerfeld, Kenzo, Simone Rocha, Versace, Giambattista Valli, Erdem and Isabel Marant. All of these collaborations have been a hit and were sold within a few hours. The Mugler X HM collaboration will be no different and will possibly be sold out in a few minutes.
The Indian Edit
Our celebrities do not stay behind when it comes to the latest fashion. Flaunting the newest attires has always been their thing and this time it’s no different. Many Indian celebrities have already been seen wearing pieces from the Mugle X H&M collection.
Ananya Panday
Ananya Panday is known for her chic sense of style and is often seen wearing the latest fits. Her fashion style is often cute and comfortable but she looks equally stylish wearing bold fits. Ananya opted for a pink body-hugging dress from the #MuglerHM collection and she truly looks like a Barbie.
Alaya F
Alaya F is a Bollywood Actress who won the Filmfare for her debut performance in Jawani Janeman and will soon be seen in the movie U-turn. As a part of the promotional activities for the movie, Alaya was seen wearing the signature LBD from the #MuglerHM collection. She paired the outfit with statement earrings from the collaboration.
Tamannaah Bhatia
Tamannaah Bhatia is an actress who is seen in Hindi, Telugu and Tamil movies. She was seen wearing a Black Corset Gown from the #MuglerHM collection. Tamannaah looks exactly how creatives at H&M describe this collection, “strong big shoulder, a tight focus on the waist, an ode to the curves and lines of the body, a tribute to confidence”
Shaleena Nathani
Shaleena Nathani is a fashion stylist and consultant known for stylist Bollywood biggies including Shahrukh Khan and Deepika Padukone. Miss Nathani is a fashionista herself, often seen wearing contemporary designs. She was spotted wearing the figure-fitted black sheer outfit embossed with sparkly detailing. She paired it with a stylish leather skirt and looked like an absolute Boss Lady.
The collection has already become a celebrity favourite and we can wait to see more and more of it.
