The Cannes Film Festival, held annually in the French Riviera, is one of the most prestigious and widely publicised film festivals in the world. Since its inception in 1946, Cannes has evolved into a grand celebration of cinema, art, culture, fashion, and business. This 10-day event attracts filmmakers, celebrities, and creators from around the globe, who gather to showcase their work and participate in this cultural spectacle.
The Rise of Indian Creators at Cannes
In recent years, the Cannes Film Festival has witnessed an increasing presence of Indian influencers and content creators. This shift reflects the booming creator economy in India, where digital platforms have democratised content creation, allowing them to build massive followings and gain significant influence. These creators bring a unique blend of authenticity, relatability, and innovation, making them ideal representatives at global events like Cannes.
Influencers Representing India at Cannes 2024
Ankush Bahuguna
Ankush Bahuguna will make history as the first Indian male beauty influencer to attend Cannes. Known for breaking gender norms in the beauty industry, Ankush’s participation highlights the growing acceptance and recognition of diverse voices in fashion and beauty.
Ayush Mehra
Actor Ayush Mehra, following his success at TIFF, will debut at Cannes this year. Representing India, Ayush aims to showcase his support for global cinema, highlighting the depth and diversity of Indian films.
Also Read: Ayush Shukla, Founder of Finnet Media: Youngest Creator Economy Entrepreneur to make his debut at Cannes Red Carpet
Viraj Ghelani
Viraj Ghelani, a YouTuber turned actor and director, known for his roles in Jawan, Govinda Mera Naam and various viral videos, is also set to make his Cannes debut. His multifaceted talent and engaging content have earned him a substantial following.
RJ Karishma
Karishma Gangwal, popularly known as RJ Karishma, will grace the Cannes red carpet with her humorous and relatable content that resonates with millions. Her journey from Kashmir to Cannes is a proof of her widespread appeal and influence.
Sharan Hegde
Finance influencer Sharan Hegde, known for making GQ’s list of Most Influential Young Indians, will debut at Cannes. As the first finance influencer from South Asia at the festival, Sharan brings a fresh perspective to the global stage.
Raj Shamani
Entrepreneur and content creator Raj Shamani will also be representing India at Cannes. His insights on business and motivation have garnered him a large audience, making him a notable presence at the festival.
Ayush Shukla
Ayush Shukla, another prominent figure in the Indian influencer community, will be attending Cannes. The founder of Finnet Media, Ayush is the youngest entrepreneur from the Creator economy to represent India.
Diipa Buller-Khosla
Fashion influencer Diipa Buller-Khosla will be returning to Cannes, bringing her impeccable style and global influence. Diipa’s work with major fashion brands underscores her significant role in the industry and her unshakeable influence on the fashion scene.
Shehzaan Khan
Renowned as The National Patiala Boy, Shehzaan Khan will not only walk the red carpet but also lead a dance workshop in Paris. His smooth dance moves and his growing influence as a content creator make him a captivating figure at the festival.
Aastha Shah
Aastha Shah, known for her inspiring journey overcoming vitiligo, will make her Cannes debut. Her bold and empowering presence is set to make a strong statement on the global stage. She is the first creator with vitiligo to attend the prestigious Cannes.
Kinnari Jain
A Mumbai-based fashion influencer and wardrobe consultant, Kinnari Jain is best known for her engaging content in styling and fashion. She is now all set to bring her talent and experience to the prestigious Cannes Film Festival.
Vishnu Kaushal
Comedy creator Vishnu Kaushal, known for his relatable sketches on everyday life, and an entrepreneur known to cater to GEnZ taste, will debut at Cannes. His humorous take on mundane situations has earned him a dedicated following and an entry ticket to the Cannes Film Festival.
Rahi Chadda
British-Indian fashion influencer Rahi Chadda will return to Cannes, showcasing his collaborations with top global brands. Rahi’s fashion-forward approach continues to influence and inspire, thereby making him a regular at the Cannes Film Festival.
Nancy Tyagi
Self-taught designer Nancy Tyagi will showcase her handmade outfits at Cannes. Her unique designs, often inspired by celebrity looks, will add a distinct touch to the festival’s fashion scene and represent the plethora of talent India holds.
Sanjyot Keer
Chef Sanjyot Keer, the second Indian chef to appear at Cannes, will bring his culinary artistry to the festival. Known for his delectable recipes and engaging personality, Sanjyot’s presence highlights the intersection of food and culture at the global stage.
Niharika NM
Making her third appearance, Niharika NM continues to be a significant presence at Cannes. Known for her recent Hollywood debut in Big Mouth and her engaging content, Niharika’s influence spans across various media platforms and will be seen at the Film festival.
Deepti Sadhwani
Deepti Sadhwani, a multifaceted content creator, also represented India at Cannes. Her diverse talents and engaging presence add to the rich squad of Indian influencers at the festival.
The 2024 Cannes Film Festival will be a landmark event for Indian influencers and creators, showcasing their diverse talents and growing influence on the global stage. These creators, each bringing their unique flair and perspectives, represent the dynamic and evolving landscape of the Indian creator economy. As they grace the red carpet, they not only celebrate their individual achievements but also the collective rise of Indian digital content on an international platform.
