YouTube, the vast online video platform has reached an agreement with Hollywood Park in Inglewood, California, represented by Legends Global Partnerships to name the venue for 10 years as YouTube Theater, which is the first of its kind for the platform. Under the same roof canopy as SoFi Stadium and American Airlines Plaza, the estimated opening date of the theater is mid-summer.
Presenting you the YouTube Theater!
The theater is as stated by YouTube Theater on the YouTube channel, “an intimate venue, offering seating for up to 6,000 guests. At 227,000 square feet, the theater will act as a new creative oasis for Angelenos. At 4,200 square-feet, the stage is an expansive area to be creative, and every seat is close to the action on-stage. A place for creators, curators, performers and the community!”
Here’s what is stated on YouTube Theater’s official website: “The three-story venue combines state-of-the art technology with luxury guest amenities and features five-star acoustics. YouTube Theater is not only unique in offerings, but it is also an architectural wonder. YouTube Theater was developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke and will host a multitude of events, including concerts, comedy shows, esports tournaments, award shows, community gatherings and more.”
Hollywood Park also revealed its multi-year booking agreement with Beverly Hills-based concert promoter and operator, Live Nation. The artist lineup for 2021 includes Caifanes on September 4, Los Angeles Azules on September 11 and 24, Bronco on September 17, Pitbull with Iggy Azalea on September 22, Black Pumas on September 23, Devo on September 25, Invasion Del Corrido on October 1, Trippie Redd with Iann Dior and Sofaygo on October 6, Cristian Castro and Mijares on October 8, TLC with With Bone Thugs-N-Harmony on October 9, Alejandro Sanz on October 29, and Christian Nodal on December 3. For 2022, it’s Erasure on February 26, Marina on March 9, and Louis Tomlinson on March 12 as well as 13.
As the statement made by Angela Courtin, Vice President of Brand Marketing, YouTube, SofiStadium’s Newsroom states, “YouTube Theater will drive the uniqueness of YouTube by combining physical, ‘in real life’ events that bring creators and fans together, while simultaneously sharing that same event experience with our two billion global monthly users through livestreams and VOD content. YouTube creators and artists are the heart of YouTube and YouTube Theater adds to the portfolio of opportunities to drive their creativity, build their businesses, grow their communities and so much more.”
YouTube Theater focuses on innovative features such as interactivity, which includes a large-scale digital YouTube play button icon outside the venue. The specialty lies in its transforming structure which can change into an immersive video screen, through which guests can interact by mirroring themselves on the screen and by viewing highlights of YouTube’s creator and artist content. Another feature is a dynamic digital wall on the interior that will be used to celebrate YouTube creators and artists by showcasing them in a gallery-like setting.
Based on the previous partnership agreement by YouTube’s parent company, Google with Hollywood Park disclosing Google Cloud as the exclusive cloud partner of the Los Angeles Rams, Los Angeles Chargers, and SoFi Stadium, Google Cloud is the exclusive cloud partner of YouTube Theater too. As per SofiStadium’s Newsroom, “YouTube will be the exclusive video services and music streaming services partner of YouTube Theater, SoFi Stadium, and Hollywood Park and the exclusive video services partner, and official music streaming services partner of the Rams and Chargers.” For more information tap HERE! Apart from the YouTube channel, YouTube Theater has its own Instagram profile now! Have you ever wondered about YouTube’s history? You can find it by clicking on Biggest Unknown Fact: YouTube used to be a Dating Site.
