The premium performance smartphone brand of the vivo group, iQOO, has redefined its brand value of “Questing for more” with the release of the short yet powerful film #MyQuestStory, which is directed by acclaimed director of movies like Piku, Sardar Udham, and Pink – Shoojit Sircar. This brief yet impactful 3-minute film features versatile actor & content creator Bhuvan Bam.
What’s The Short Film About?
Inspired by the insights of the recently released iQOO’s Quest Report, the film highlights that 1 in every 4 youngsters in India is seeking new-age occupations like content creation. While 2 in every 3 face societal & family pressures. Conceptualized by Ogilvy India, the film explores the inspiring story of a young man who overcomes family expectations to pursue his passion for creating content.
Set against the backdrop of societal pressure & traditional professional pathways, the film highlights today’s youth’s courageous decisions. It demonstrates how they pursue their aspirations in an ever-changing digital world.
The film stars Babla Kochar (as the father), Anubha Fatehpuria (as the mother), Yogendra Singh (as Rohan, the elder brother), Aditya (as the younger brother), and Ebong Ipsita (as the housekeeper). It promises to be amusing & uplifting while highlighting the passion, resilience, and relentless persistence of an individual. The film represents iQOO’s fundamental brand value of ‘I Quest On and On‘, urging viewers to embrace their calling for greatness despite the challenges they face.
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Bhuvan Bam’s ‘Rewarding Experience’
Reflecting on his role in the film, social media sensation Bhuvan Bam said, “When the iQOO team invited me to join their campaign celebrating the pursuit of youth dreams, I felt an immediate connection. The spirit of ‘i Quest On and On’ embodies the ambition and determination that drive so many young people today. Being part of a story that resonates so closely with my own journey was a truly rewarding experience. I hope this film inspires others to persevere and continue chasing their dreams.”
The Maker’s Take
“Making this film was a truly inspiring journey,” Shoojit Sircar shared with heartfelt emotion. “The moment I heard the concept, I felt a deep connection to the characters and their stories. It reminded me of the incredible spirit of Indian youth, and their unwavering perseverance in the face of challenges. They chase their dreams with a fire in their hearts, a determination to carve their own paths and make their mark on the world.
This film is a testament to that spirit, a celebration of their unwavering quest for something more. I hope it not only entertains but also ignites a spark in the hearts of viewers, encouraging them to embrace their own journeys and pursue their passions with courage and unwavering belief.“
While on the creative process, Ritu Sharda, CCO of Ogilvy (North) said, “iQOO celebrates the spirit of a generation that believes in continuously exploring and questing. Bringing this narrative to life was a thrilling endeavour for us. The vision was to craft a story that not only reflects the bold nature of youth today, but also to inspire viewers to push boundaries and chase their dreams with unwavering determination.
Collaborating with visionary talents like Shoojit Sircar and Bhuvan Bam gave our concept a huge boost. We believe this film will resonate with audiences and ignite a spark of relentless questing within them.”
With ‘My Quest Story ft. Bhuvan Bam,’ iQOO inspires Gen Z to chase their dreams & engage in the adventures that truly define them. So go ahead, embrace your quest – the world is waiting!
