Instagram had a mixed year in 2022, breaking a new record for monthly active users (2 billion), while also constantly emulating competitive apps and appearing to lose some of its unique personality in the process.
It’s the statistics that matter, and for the majority of marketers right now, Instagram’s sheer magnitude makes it an essential factor. In light of this, it’s critical to comprehend the direction the platform is taking as well as what lies ahead for the Meta-owned app.
Adam Mosseri, the CEO of Instagram, today offered some insight into precisely that by releasing a brief summary of the platform’s three main priorities for 2023.
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As per Mosseri, Instagram’s key elements of focus are:
1. Inspire people to be creative
This, according to Mosseri, is the foundation upon which Instagram was established “back in the day with those beautiful photo filters and wacky frames.” I’m very certain that the “crazy” features he’s alluding to actually originated with Snapchat. Still, Instagram was the first significant platform to introduce various filters and overlays for photographs, allowing you to personalize your image postings.
2. Help people discover things they love
In order to accomplish this, IG must change user behavior away from what they are used to and love (viewing the most recent posts from the individuals and profiles they have chosen to follow) and toward a new experience that is no longer focused on your own well-selected social graph.
3. Spark connections between people
The final factor is the utilization of the main Instagram feed for content discovery. More individuals are now sharing and conversing about posts in DMs and Stories, which represents a new change in social engagement.
In terms of discovery, understanding your audience’s broader interests and playing into those could get your content displayed in more user feeds based on the other posts they engage with.
