November 10 was a historic day as the biggest global YouTubers came down to India! MrBeast, KSI and Logan Paul were at the Jio World Drive Mall in Mumbai last Sunday afternoon. They had a grand launch of Feastables and PRIME Hydration planned and their fans flocked to the venue in large numbers. The Youtuber trio brought the city down to the mall with their arrival here.
MrBeast had announced he’ll come to India when CarryMinati’s parody video on him (on YouTube) reaches 10M likes. It’s currently at 8.6M likes but MrBeast still flew down to our country. He recently launched Lunchly in collaboration with KSI and Logan Paul. The pre-packaged lunchbox contains both PRIME and Feastables products. The trio has been promoting the product together for weeks, and they chose to collaborate on the launch of the product in India.
Also Read: CarryMinati Broke The Internet: Unpacking The Biggest YouTubers Collab Video
The Grand Launch
MrBeast, KSI And Logan Paul unveiled the Feastables and PRIME drink products at Freshpik at the Jio World Drive mall. They were giving out samples to the fans who could also get their products from the pop-up store set-up.
The trio then got on stage to greet everyone who made it to the launch event. KSI gave a banger LIVE performance singing his latest pop-rap hit ‘Thick Of It.’ And it’s safe to say that the crowd went berserk! Launching these products taps into India’s growing customer base for the confectionery and energy drink market. And with the massive following these YouTubers have amassed in India, their products are going to be sold out in no time.
Since an unprecedented number of people turned up there to catch a glimpse of the internet celebrities, the organisers were forced to shut the store and end the event earlier than planned. But the fun did not end there.
The Iconic Rickshaw Ride
Imagine you’re strolling on the streets of Bandra and you see Logan Paul driving a rickshaw with KSI and MrBeast seated at the back vlogging and distributing Feastables bars. Wild, right? Except this actually happened. They travelled in Mumbai’s iconic rickshaw to reach the launch event with fans trying to keep up with Logan’s rickshaw driving skills. After the Kardashian sisters, it was now the global YouTubers’ turn. So cool?!
Celebrities & Creators Meet MrBeast
329 million subscribers, 0 attitude – MrBeast is truly so humble! Shilpa Shetty made her son Viaan‘s day by making him meet the world’s biggest YouTuber currently. “Beauty and Mr.Beast with my lil Beast 💥😜🤟🏼” said the actress. We even spotted Bebo and Saif Ali Khan with their kids and many other celebs and influencers.
Gen-Z content creators like Aryan Kataria, Sahil Mehta, Divya Fofani, and more got lucky to meet MrBeast, KSI, and Logan Paul. Divya took up the challenge of meeting the 3 YouTubers 3 days prior to the grand launch event. From going around the city and asking people if they had seen them, to waiting at the airport for hours, to scouting the top hotels in Mumbai where they could have checked in – he finally ran into KSI. But Divya took it up a notch when he decided to dress as a PRIME bottle and sneak into the venue. He managed to capture the attention of all 3 of them and ultimately succeeded in his mission!
There’s also something brewing between MrBeast and CarryMinati once again! We can’t wait to know what’s next!
That’s not all! In this multiverse of YouTubers, we have also got a BeerBiceps x MrBeast podcast! Ranveer Allahbadia shot an episode of The Ranveer Show with Jimmy and he might drop it in a week. “What a soul. Can’t wait for you all to see his REAL heart that came through on the episode,” wrote Ranveer in his caption. It’s going to break the Internet for sure!
Ranveer hinted at MrBeast taking content to the next level on December 19. A Reddit post revealed that the biggest YouTubers collab is also coming soon featuring CarryMinati, Mythpat, Samay Raina, Fukra Insaan, Shlok Srivastava (TechBurner) & Round 2 Hell with Jimmy, KSI and Logan Paul.
Is The Launch A Hit Or A Miss?
It’s being said that Feastables chocolates will retail at ₹499 for 60 grams and ₹349 for 35 grams. Meanwhile, all eight flavours of PRIME Hydration will be sold at ₹399 per unit. Previously, Prime was imported and sold at ₹900 at Reliance Freshpik and ₹600 at other local supermarkets.
Although Feastables and Prime entered an already competitive market with established brands like Gatorade, Redbull, and Sting, FMCG analysts believe the launch timing was slightly off, missing the high-sales Diwali season by only a few weeks.
What do you think about this grand launch? Have you tried their products yet? Let us know in the comments below!
