From Gym Buddies to Gen-Z Designers: Meet the Founders of Nishorama
In a world of beige basics and seasonal fast fashion, Nishorama enters like a splash of Holi – loud, unapologetic, and entirely desi.
Founded less than a year ago by Ramnek Chippa (22) and Ria Mehta (21), Nishorama isn’t just a fashion label. It’s a movement. It’s a call for men to wear kurtas without a reason, for women to pair kalamkari corsets with Air Jordans, and for jhumkas to bounce to the beat of Beyoncé.
It all started in a gym. Two strangers turned friends, then business partners – bonding over failed ideas (six, to be exact) and a stubborn passion to build something real. “We were always those kids with wild ideas,” says Ria. “And Nishorama was the first one we knew we had to follow through.”
From Crypto to Corsets
With early crypto investments and support from family (post some convincing data, of course), they launched Nishorama on a shoestring budget. Fast forward 10 months, and the brand has now delighted over 20,000 customers globally, shipping vibrancy across continents.
The mission? Simple. To revive India’s fearless colours, chaotic prints, and unapologetic identity in a world obsessed with neutrals.
“We’re not trying to be quiet. We’re trying to be seen, celebrated, and worn loudly,” says Ramnek.
More Than Just a Brand
Nishorama is also a digital experience – where behind every drop, there’s a dance reel, a fail video, and a moment of masti. “We post our mess-ups with the same pride as we do our successes,” laughs Ria. “People don’t just buy our kurtas – they root for us.”
And this rawness has earned them a loyal cult following – aka the NishoCrew– who proudly represent the label’s ethos: raw, real, and rooted.
Youth-Led, India-First
On this International Youth Day, Ramnek and Ria are reminders of what’s possible when young creators dare to dream desi.
They envision an India where you don’t need an invitation to wear heritage, where modern desi is not an aesthetic – it’s an identity.
So if you see a guy at brunch in a pink kurta, or a girl rapping in a mirror wearing a jhumka with cargo pants – you might just be looking at a NishoCrew member.
Because at Nishorama, there are no rules. Just rhythm.
|| Nazar na lage ||
