Pepsi is one of the world’s most popular carbonated beverage brands, and it has a strong presence in India. The brand has been around in India for several decades and has created some memorable advertisements over the years. Their advertisements have not only helped the brand establish itself in the Indian market but have also been influential in shaping the advertising industry in the country.
Pepsi’s advertisements in India have evolved significantly over the years, reflecting changes in the brand’s positioning, target audience, and overall marketing strategy. In the early days, Pepsi’s advertisements in India were mainly focused on highlighting the brand’s global appeal and youth-oriented image. These ads featured young, attractive people enjoying Pepsi while engaging in fun and exciting activities, such as playing sports or dancing.
Pepsi X Ranveer Singh
The most recent advertisement by Pepsi features Ranveer Singh and it’s a whole party! The video advertisement features a new song by Pepsi which has a recreation of the famous 90’s song Yahan ke Hum Sikandar by Tanishk Bagchi and Vishal Dadlani with the energy of Rise Up Baby.
The video sees Ranveer Singh with his usual upbeat energy and keeping the video energetic.
As the brand’s popularity grew in India, its advertising strategy evolved to focus more on local culture and values. Pepsi began to incorporate elements of Indian culture and traditions into its advertisements, such as traditional music and dance styles.
Pepsi Change The Game
Pepsi’s advertisements in India have become more focused on social issues and causes. The brand has launched several campaigns to promote causes but with a fun element.
Their old advertisements of Change the Game from world cup ad campaigns were something hit at that time. For instance, one of Pepsi’s most popular advertisements in India from the early 2000s featured famous Indian cricketer- MS Dhoni.
The funny ad with Billy Bowden’s tedi ungali TVC makes fun of but advertises the drink.
Pepsi Black X Jacqueline
Jacqueline has been doing the advertisements with Pepsi for a while now and the ads with her a sight to see. The Pepsi Black Jacqueline advertisement was launched in India in 2019, and it features the Bollywood actress Jacqueline Fernandez. The ad opens with Jacqueline entering a convenience store and picking up a can of Pepsi Black. As she takes a sip, the world around her transforms into a black-and-white film noir scene, with Jacqueline in the lead role.
The Pepsi Black Jacqueline advertisement was a big hit with audiences in India, particularly among young people. The ad’s high-energy and Jacqueline’s stylish and confident persona resonated with viewers, making it one of the most successful Pepsi advertisements in recent years.
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Pepsi X Badshah and Jacqueline
The Pepsi “Check my Fizz” Badshah and Jacqueline Fernandez advertisement was launched in India in 2021. The ad features the popular Indian rapper Badshah and Bollywood actress Jacqueline Fernandez, and it is set in a futuristic world where people use their senses to enjoy Pepsi.
The ad opens with Badshah and Jacqueline in a high-tech laboratory, testing the fizz and flavor of Pepsi using their senses of taste and smell. As they enjoy the drink, the lab transforms into a neon-lit dance party, with Badshah and Jacqueline leading the way.
The ad’s catchy tune and upbeat choreography are designed to appeal to young audiences in India, who are increasingly interested in music and dance culture. The futuristic setting and use of cutting-edge technology are also meant to appeal to tech-savvy viewers, who are always looking for the latest and greatest innovations.
The ad’s tagline, “Check my Fizz,” is a play on words that emphasizes the unique and enjoyable fizziness of Pepsi. Overall, the Pepsi “Check my Fizz” Badshah and Jacqueline Fernandez advertisement is a great example of how Pepsi continues to innovate and evolve its advertising strategy
Pepsi Har Ghoont Mein Swag
The whole campaign of Har Ghoont Mein Swag was a hit. The campaign saw Salman Khan as the lead with Ayush Mehra and more actors in the advertisements.
Pepsi’s advertisement of #HarGhoontMeinSwag had college students which is already a win for the brand. When you resonate with the audience well, your brand wins.
Overall, Pepsi’s advertisements in India have evolved significantly over the years, reflecting changes in the brand’s strategy and the broader cultural and social context in the country. From youthful and global to local and artistic, and now to socially conscious and empowering, Pepsi’s advertisements in India continue to reflect the brand’s commitment to staying relevant and engaging with its target audience.
