Pinterest expands ‘Creator Inclusion Fund’ program

According to Pinterest Newsroom, Pinterest has announced that they will be expanding their ‘Creator Inclusion Fund’ program to support creators from underrepresented communities. This means that they will be providing more help and resources for people who might not usually get the same opportunities.

The initiative was initially introduced by Pinterest in 2021 with US creators, with the explicit goal of “uplifting creators and populations who have been disproportionately represented on the site.” The platform has now been made available to users in the UK and Brazil, with a focus on producers in the fields of fashion, photography, gastronomy, and travel.

As per Pinterest: “Today, Pinterest is announcing the expansion of its Creator Inclusion Fund to five new countries: Canada, Germany, Austria, Switzerland, and France. The Fund is Pinterest’s incubator program to elevate Creators from historically marginalized communities through financial and educational support.”

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The Creator Fund is an additional component of Pinterest’s broadened strategy for engaging with and supporting its audience. It also allows Pinterest to guarantee that top creators receive more targeted benefits, which should help to keep them more committed to the app and produce more content for their audience.

The latest expansion will add a new focus element: “The first North American Creator Inclusion Fund cycle of 2023 will be focused on sustainability since people on Pinterest are actively looking for ways to be more eco-conscious. Participants will create Pins and Pinterest boards focused on upcycling, foraging, farming, thrifting, gardening, and more sustainable-focused content for the duration of the program.”

Also, it makes sense for Pinterest to broaden its support program in order to assure broader access and representation within the app given that the majority of its users are located outside of North America and Europe.

According to Pinterest, eligible candidates from the US and Canada can apply to the Creator Fund using this form, and later this year, funds will be opened in the UK, Germany, Austria, Switzerland, and France.