Pocket FM, a leading player in India’s entertainment landscape, has introduced its latest venture: Pocket Novel. With a vision to establish it as the country’s foremost online reading platform, Pocket FM has announced a significant investment of $40 million for the new venture. This investment reflects the company’s commitment to fostering a vibrant literary ecosystem and expanding its presence in the burgeoning digital entertainment market.
Diversifying Entertainment Portfolios
In a strategic move to diversify its offerings, Pocket FM is doubling down on its commitment to cultivating an extensive entertainment ecosystem. By emphasising the creation and development of intellectual property (IP), the company aims to carve out a niche across various entertainment categories and formats.
Empowering Writers
Pocket Novel seeks to empower writers by providing them with a platform to showcase their talent and connect with millions of readers. Recognising the untapped potential of the novel market in India, the platform promises unparalleled visibility and lifetime earning opportunities for aspiring and established writers alike.
Tapping into Market Potential
The launch of Pocket Novel comes at a time when the online novel reading market in India is poised for exponential growth. With global projections exceeding $6.5 billion by 2028, India is primed to emerge as one of the fastest-growing markets in this space. Pocket Novel aims to capitalise on this momentum and exceed $100 million in annualised revenue worldwide by 2025.
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CEO’s Vision
Rohan Nayak, co-founder and CEO of Pocket Novel, expressed his enthusiasm for the platform’s launch, stating, “We are building an ecosystem that redefines entertainment by discovering and distributing unique stories adaptable across formats and geographies.” Nayak emphasised the company’s dedication to innovation and disruption in the entertainment landscape, drawing upon its successful track record in the audio series domain.
Pocket Novel’s entry into the online reading space represents a significant step towards democratising literature and fostering creativity. By providing a platform for storytellers to share their narratives with a global audience, Pocket FM is not only empowering writers but also enriching the cultural fabric of India. As a reader ourselves, we are excited to explore the diverse array of stories that Pocket Novel has to offer and witness the platform’s impact on the literary landscape.
