Lights, camera, and drama! Flipkart‘s new ad campaign is here to showcase the Realme 13 Pro, proving that smartphone photography is on par with DSLRs. With its pro-grade camera features and stunning quality, capturing life’s moments just got a whole lot more epic. Photography expert Atul Kasbekar and tech guru & influencer Rajiv Makhni a.k.a. Gadget Guru joined in on the buzz.
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When It All Began
Atul Kasbekar, a photographer and producer, sparked excitement when he noticed the realme 13 Pro Series advertisement on a billboard and in a newspaper. The campaign featured the slogan “Camera Evolution,” showcasing high-quality photographs that are at par with those taken with a DSLR camera. He posted on X about it saying that’s a tall claim.
Loved the creativity of @realmeIndia's new ad for the #realme13Pro!
— atul kasbekar (@atulkasbekar) August 1, 2024
But claiming its camera is on par with a DSLR?!?
That's a stretch. I gotta say, DSLRs are still the real deal.
Let's not get ahead of ourselves, folks! pic.twitter.com/OWfO8HDUJw
Amping up the buzz created by Kasbekar, tech YouTuber & influencer, Rajiv Makhni a.k.a Gadget Guru retaliated by saying, “A book shouldn’t be judged by its cover. It’s time for the hard pill to be swallowed by our photographer friend. Buckle up, buddy—the #realme13Pro is definitely on par with the DSLR!” He then went on to post two pictures and asked people to guess which one was taken with the realme 13 Pro.
Ah dear @atulkasbekar, one shouldn’t judge a book by its cover. I think it’s time for our photographer friend to swallow the hard pill. Better buckle up, buddy, the #realme13Pro is for sure at par with the DSLR! – Check out these two pics and guess which one is taken with the… pic.twitter.com/16me7MAcJP
— Rajiv Makhni (@RajivMakhni) August 1, 2024
Meme-ified
Is it even a debate if meme gamers are not participating, voluntarily or involuntarily? Hell nah! To create more excitement & anticipation in the Realme 13 Pro vs DSLR debate, netizens and meme pages made some hilarious content over which one is better.
Feelings shattered in this meme like the lightning-fast shutter speed of the Realme 13 Pro – capturing every moment in “breathtaking” detail.
Step up your photography game with the high-end camera of the Realme 13 Pro#DSLRvsRealme13pro pic.twitter.com/qvmqBJzf6F
— Vaishnavi✷ (@vishhii_12) August 2, 2024
The Realme 13 Pro reigns as the new king of smartphone photography, enabling you to effortlessly capture stunning DSLR-quality images.
Say hi to Realme 13 Pro and goodbye to bulky DSLRs, especially when you can capture stunning shots with this pocket-sized powerhouse!
End To the Riff!
Rajiv makes a statement, “Everyone’s talking about your tweets. The Realme 13 Pro is the real deal. Have you tried it?“
Atul asks, “Were you comparing a DSLR to a phone camera?” Rajiv then challenges Atul to select which of the five images were taken with a DSLR and which with a phone. After testing it together, they agreed that the Realme 13 Pro indeed produces ultra-clear images.
Netizens’ React
While the banter turned out to be a marketing gimmick, various viewers had already guessed it right. One user commented, “Oh wow such an organic not at all scripted influencer marketing™ campaign. Ekdum natural moment.😂” While another user stated, “Wow so good marketing gimmick, we all know how it will turn out to be.” However, one of the most hilarious and our favourite comments was, “Hum to fir b kidney bech ke iPhone hi lenge. 😋“
Flipkart’s Realme 13 Pro campaign sparked an exciting online debate among tech experts like Rajiv Makhni and Atul Kasbekar. This clever move amped up the hype, putting new-age mobiles on notice about levelling up their camera game. While calling the new realme phone an equivalent to a DSLR might be a bit of a stretch, but it sure is a very qualified camera phone. What are your thoughts?
