The infamous Instagram scroll is like embarking on a digital safari through the wilderness of selfies, food pics, talented creators and the occasional motivational quote. You start with the intention of a quick browse, but suddenly find yourself knee-deep in a rabbit hole of puppy videos and hilarious memes. However, we can’t really complain because it is through this scrolling we find gems, whose content creation is phenomenal and whom we love like our own. One such find for us was RJ Karishma, who we have been following before she had the Million tag on her Instagram and the Forbes title to her name.
Forbes 30 Under 30
In the class of 2023, RJ Karishma made it to the Forbes 30 Under 30 Asia list under the Media, Marketing and Advertising category. Forbes defines the people under this category as “Defining and driving the ever-shifting world of news and content.”
We could not have agreed more. RJ Karishma truly checks all the boxes as she drives the changing narratives of comedy on social media. Her relatable comedy earned her quick stardom and made her one of the most influential Indian content creators and now a part of the Forbes family.
RJ Karishma
Karishma Gangwal is a radio jockey with RedFm 93.5. She has a show of her own called “Lights Out with RJ Karishma” where she gives advice on life, love and all the chaos around it. Her voice and charm have made her a beloved figure in the world of radio broadcasting.
What sets RJ Karishma apart is her ability to connect with her audience on a personal level. Whether it’s discussing current events, sharing personal anecdotes, or playing their favourite songs, she has a way of making every listener feel like a part of her extended family. With her warmth and genuine interest, she creates a safe space where people can share their joys, sorrows, and everyday struggles.
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RJ Karishma as The Content Creator
Karishma Gangwal or popularly known as RJ Karishma on Instagram is a creator who is a burst of energy. She possesses a rare talent for turning ordinary conversations into humorous observations. Her comedy content is so relatable that it almost feels like she has been eavesdropping on our conversations.
RJ Karishma quickly rose to fame with her wit and clever banter making her almost unforgettable. Back in 2021, when she had less than 50K followers, we found this gem whom we wanted to preserve as our little secret but also show off her talent to the world as she put us in fits of laughter. To our joy, RJ Karishma flew through the Instagram ladder and her 5.9 Million followers are proof of this.
One human, many characters
RJ Karishma is best known for the different characters she picks from Indian families. Be it the enthusiastic cousin at a wedding or the nostalgic Bhua Ji who is just not ready to move on with the times. One of our personal favourites is the over-enthusiastic Mother-in-law when the son-in-law visits.
RJ Karishma won the audiences’ hearts with her famous Mother-in-law and Daughter-in-law reels that garnered her the maximum number of views. Picking on some cliches and stereotypes attached to this relationship, Karishma turned it into funny content that instantly felt relatable to most people.
The best of the lot, according to us, is the sibling swordplay between “Chikki” and “Vicky” and how they are at their throats all day every day. The pranks Karishma shows between the siblings feel too real and you cannot stop yourself from sharing them with your sibling.
Collaborations
Through her social media fame, RJ Karishma has also partnered with big brands from diverse fields. The latest promotion she did was for MG Motors to promote their newest EV. Other than this, she has collaborated with Sprite, Amazon Dot, and DTDC, to name a few.
Karishma was also among the few creators who got the opportunity to fly to Australia for the T20 World Cup where she created hilarious content with many Indian and Non-Indian Cricketers.
She has been nominated for and received many prestigious awards including ones at Pinkvilla, Lokmat, Cosmopolitan, etc. Karishma recently appeared on the Cover of Social Ketchup where she looked like a dream. Her smile definitely shone brighter than the sun.
With her infectious energy, genuine connection, and positive impact, RJ Karishma has carved a special place in the hearts of her listeners. Her content has the power to brighten even the gloomiest of days, and her ability to create a sense of community through her humour is awe-inspiring. RJ Karishma is not just an entertainer now; she is a friend, a confidant, and a part of our daily ritual.
