Join us for a delightful adventure as we take you on a sweet tour with Chef Saloni Kukreja at her Indu Ice Cream Factory this National Ice Cream Day 2024! Discover the magic behind one of the most beloved ice cream brands, where innovation meets tradition in every scoop. Watch as Saloni reveals the secrets behind her brand’s creamy creations, from the first churn to the final flavour. Whether you’re an ice cream lover or simply looking for a treat, this tour is sure to satisfy your cravings!
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Who Is Saloni Kukreja?
Saloni Kukreja is a talented chef and food content creator. She has been creating engaging content for over 8 years, showcasing her passion for food and culinary arts. Kukreja has a significant following on platforms like Instagram (905k followers) and YouTube (202k subscribers), where she shares her culinary creations & off-beat recipes.
Moreover, she is the owner of Indu Ice Cream which offers a unique range of ice creams and sorbets inspired by Indian traditional desserts. The brand prides itself on using high-quality, clean ingredients and adapts sustainable packaging to create a refreshing palette of flavours.
Indu Ice Cream: Origin, Eccentric Flavours And More
We got into a candid conversation with Saloni Kukreja and asked her about the birth of ‘Indu Ice Cream‘ and where she got the inspiration to build it. She expresses, “I have loved ice cream for as long as I remember and one fine day I thought of starting a brand. It was the first thing I wanted to make and that’s how Indu Ice Cream began. Talking about the name, we wanted to go back to the roots of India, going back to the Indus Valley, which also means ‘cooling’ in Sanskrit, so it was just perfect!”
A Walk Through The Ice Cream-Making Process
“So first we make the ice cream base with all the ingredients going in, then we cook them and let it cool down. Further, the mix is refrigerated overnight, it’s a process that is known as Maturing which is extremely important before we churn it and blast breeze it for crystallized texture,” says Kukreja.
How do you come up with new flavours and recipes? Which is your favourite flavour?
“That’s a tough one! Although I like the Malai, it’s been one of my favourite flavours since childhood. Also, I like to pair it with fresh fruits like a ‘Malai fresh fruit combo.’ About the flavours, since it’s part of vibrant India, I like to explore them all.”
Guess we know what flavour to try next time when ordering from Indu Ice Cream!
What sets Indu Ice Cream apart from other brands?
Knowing that the ice cream industry is exhausted with well-established brands and more, we thought of asking this to which she responded, “We make small-batch ice creams inspired by Indian roots. All our flavours have an Indian touch to them. They are nostalgic flavours with a modern twist to it.”
Does being a content creator help market Indu Ice Cream better?
Social media has become so crucial that skipping it in the morning feels weirder than forgetting to brush your teeth and have breakfast! However, to expand her business, Saloni remarks, “For sure it does. It impacts sales and reach stats. I feel like it would’ve been way more difficult if I didn’t have the reach I do. But also that said, I’ve spent pretty much 8 years in the industry so that’s a plus point.”
A Flavourful Fest
Indu Ice Cream’s diverse flavour range is a game-changer! Explore the bold, the fruity, and the decadent ice creams, with options like Filter Kappi Mocha, Dark Chocolate Jaggery, Kaapi Tiramisu, Strawberry Hibiscus Gondhoraj Sorbet, Vanilla Hot Fudge, and Kala Khatta Sorbet to name a few. Additionally, Indu Ice Cream’s sustainable packaging is the cherry on top! Their environmentally conscious approach ensures that every scoop supports a sweeter future for our planet.
You don’t really need a reason to savour ice cream, but it’s National Ice Cream Day today! So, go indulge in the sweet, delicious and sustainable Indu Ice Cream flavours. Treat yourself and the planet!
