Snackfluencers: Why Food Creators Are Becoming the New Lifestyle Gurus

Food content has always had a special place on our feeds. From sizzle shots to decadent chocolate pours, we’ve all double-tapped a recipe reel or two. But in 2025, food creators are serving more than just recipes, they’re shaping lifestyle choices, sparking trends, and even building businesses that go way beyond the kitchen.

Meet the snackfluencers: creators who have turned food into a lifestyle movement.

From Home Kitchens to Lifestyle Icons

Back when food blogging first took off, it was mostly about recipes and reviews. Today? Food creators are defining how we eat, where we hang out, and even what snacks we stock in our bags.

Take Shivesh Bhatia, for example. Starting out as a baker with easy dessert recipes, he’s now one of India’s most influential food voices. His collabs, book launches, and aesthetic styling have made him more than just a baker, he’s a lifestyle figure for millennials and Gen Z who see baking as aspirational self-care.

Celebrity chefs like Ranveer Brar have also seamlessly entered the digital-first creator space, blending professional culinary skills with social media storytelling. His reels aren’t just cooking demos; they’re mood pieces that make food feel like culture, memory, and art.

Snacks as the New Merch

But here’s where it gets really interesting, creators are no longer just making content. They’re making products. Food influencers are partnering with QSRs, FMCG brands, and even launching their own packaged snacks.

Think popcorn brands, cookie jars, or even healthy snack packs that come with a creator’s stamp of approval. Just like beauty influencers turned their routines into product lines, food creators are turning taste into tangible snacks you can buy.

Why does this work? Because food creators already hold trust. If your favorite foodie says a protein cookie tastes good, you’re more likely to pick it up at the store. Their recommendation doesn’t feel like an ad—it feels like a friend telling you what to munch on during your Netflix binge.

Pop-Ups & IRL Communities

Food creators are also stepping out of the digital screen into real life. Pop-up cafés, collab menus, and curated dining experiences are becoming the norm. It’s not just about “watching” a recipe; it’s about “living” it.

Hyper-local creators are leading here too. From street food reviewers in Indore to dessert specialists in Surat, regional snackfluencers are pulling massive numbers by spotlighting local eats. Their reels are quick, raw, and deeply relatable,proof that you don’t need Michelin stars to build influence, just authenticity (and maybe a crispy kachori shot).

Why Food = Lifestyle Now

The reason food creators are evolving into lifestyle gurus is simple: food is emotional, social, and cultural. It’s not just about eating; it’s about how you eat, where you eat, and what it says about you.

Posting a dessert from Shivesh’s recipe or attending a Ranveer Brar dinner collab feels like more than just consumption, it feels like belonging to a trend.

And in 2025, that’s what influence is all about.

Snackfluencers aren’t just changing what’s on our plates. They’re shaping our lifestyle, one reel, one bite, and one collab at a time. 🍪