According to the Newsroom blog, Snapchat is looking for a way to provide more support to an expanded scope of creators via a new ‘Sounds Creator Fund’ which will help emerging independent artists to gain distribution and recognition on the platform, via audio uploads that users can then add to their Snaps.
Snapchat announced, “We are excited to announce our first-ever Snapchat Sounds Creator Fund – a new grant program designed to recognize emerging, independent artists for their critical role in driving video creations, inspiring internet trends, and defining cultural moments.”
The Sounds Fund will help to expand upon this, via the addition of funding based on usage, offer to the top Sounds creators that are distributing their music in the app.
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Since then, Snapchat has been expanding the selection of audio tracks available via licensing deals with various record labels. At the same time, independent artists are also able to upload their music via DistroKid, providing another avenue for audience connection and exposure.
Popular Sounds will also have the opportunity to be included in Snapchat Lenses, or in Spotlight, providing even more potential for audience reach. Snapchat has collectively resulted in over 2.7 billion videos created and more than 183 billion views!
Starting in August, Snapchat will provide monthly grants of up to $100,000 USD to top Sounds creators that are distributing music on Snapchat via DistroKid, and driving the creation of content across the platform. Artists must be based in the U.S. and age 16+ and where applicable, have parental consent
And with Snapchat’s 347 million users, many musicians will definitely be keen to explore the option and drive more engagement with their music, in the hopes of hitting these new funding goals.
Snapchat is thrilled to inspire all the upcoming creators which helps to inspire everyone!
