What’s brewing with the ultimate fashion maestro? What happens when art and fashion meet your favourite everyday beverage? In a first-of-its-kind partnership, Starbucks India and Manish Malhotra joined hands to introduce a limited-edition lifestyle drinkware range. This collaboration will offer an unmatched experience for coffee, art, design and fashion enthusiasts alike.
The limited-edition range comprises stoneware ceramic mugs, stainless steel tumblers and an environmentally friendly reusable cup. The design is inspired by the exquisite Kashmiri motifs. It is a testament to centuries-old craftsmanship that uniquely captivates its traditional floral technique inspired by the region’s rich cultural heritage and breathtaking natural surroundings.
The collection brings to life Starbucks’ philosophy of elevating everyday moments of the ‘coffee drinking experience‘ tailored to consumers through the lens of the ace couturier’s signature craftsmanship. The timeless beauty of Kashmiri embroidery, a signature of the Manish Malhotra brand, translates into intricate patterns that are rich in cultural significance, on Starbucks cups and tumblers.
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The Artsy Collection
With colour palettes ranging from charcoal black to regal golds, pristine whites, and subtle carmines, the drinkware range embodies the luxurious essence of traditional craft with contemporary style. This collaboration not only celebrates the exquisite craftsmanship and natural inspirations of Kashmir but also brings a touch of elegance to the coffee experience, creating a unique fusion of global aesthetics and local heritage.
It’s like your daily coffee experience just got a glamorous upgrade. “Time to make every sip, a style statement with the new Limited Edition Manish Malhotra + Starbucks merchandise collection” said the announcement post. These stunning and exclusive drinkware pieces are available at all Starbucks stores now. And each product is accompanied by a personalized note by Manish Malhotra.
- As an ode to sustainability, the collection features two reusable cups for everyday beverages to showcase intricate artwork and elevate your everyday beverage. It is priced at Rs. 850
- It includes stoneware ceramic mugs with a gold luxor foiling in a matte finish, priced at INR 2100
- The stainless steel tumblers come in an opaque matte black outer finish that is double-walled and vacuum-sealed. These are available at INR 2900
They have also launched an exclusive limited-edition collectible which is a set of the stoneware ceramic mug and the stainless-steel tumbler and a personalized note by Manish Malhotra that is accessible only to Starbucks Rewards members.
From The Makers
The legendary designer is elated to join forces with Starbucks India to introduce this limited-edition collection. Commenting on the collaboration, Manish Malhotra said, “My aim was to design something deeply rooted in India while complementing the iconic tradition that Starbucks is renowned for. Kashmir holds a special place in my heart, serving as both a personal connection and a cornerstone of my brands’ identity.
“In crafting a signature collection for my collaboration with Starbucks, my aim was to seamlessly integrate the beauty and craftsmanship of Kashmir into everyday moments” he said. Gold, much like the intricate art and craft of Kashmir, embodies a sense of opulence and timelessness. The decision to use gold as a prominent colour in his designs stems from its powerful statement and resonance with his brand’s aesthetic.
Sushant Dash, CEO of TATA Starbucks, shed light on why they chose to partner with Manish Malhotra. “At TATA Starbucks, we have always believed in the power of design, art and community in sharing elevated experiences for coffee-lovers across India. From our stores to our packaging – each touchpoint at Starbucks is testament to this thought. As we continue to lead growth in India, we are thrilled to partner with Manish Malhotra.“
Dash further added, “Mr. Malhotra is one of India’s most prominent voices in fashion and has played a pivotal role in the country’s approach to style. We hope this collaboration elevates our consumers daily cup of coffee with Manish Malhotra’s inimitable design language.”
The Reactions
Netizens have been loving this collaboration, sharing their appreciation in the comments. A user commented, “Finally, I have a Manish Malhotra designer piece in my collection 😍😍” Another said, “Loving the new Manish Malhotra & Starbucks collection. The Mugs are 🔥🔥🔥” A third wrote, “Wow gorgeous combination of golden and black can’t wait to have them”
The eager fans of the collection can’t wait to get their hands on all the drinkware pieces. One wrote, “Looking like a wow 😍❤️” Another said, “Loving the vibe of this new merchandise🔥✨” A Reddit user shared the packaging of a black and gold product they bought saying “I actually kinda like it!!!“
Over the years, globally, Starbucks has collaborated with iconic brands to bring forth a line of collectables that make accessible the realms of international style, glamour and fashion for its consumers. This is one collaboration we did not see coming. It is unique, beautiful and loved by the people. What do you think of this Starbucks India x Manish Malhotra limited-edition drinkware collection?
