India’s Gen Z is redefining the country's digital landscape with their unique taste, behaviours, and cultural preferences. A recent report…
Isn't it super exhilarating when your gang of friends can finally coordinate on a time and place to meet so…
Digital media has changed the landscape of the corporate and entertainment world. The two coincide now. Today’s digital-forward ecosystem has…
From Laapata Ladies to Panchayat Season 3, the Indian audience has been loving heartland stories lately. Adding to the list…
In the past few years, India has witnessed an extraordinary surge in the world of content creation, transforming the entertainment…
In the ever-evolving world of social media, there have been few instances that have managed to capture the collective imagination…
It's raining content! After Netflix India announced its new movies and series for 2024 last month, it was now Amazon…
Launched as a part of the Amazon shopping app, Amazon miniTV has something for everyone. It provides users with a…
Social media virality is what gives birth to a trend. And the Internet is the most bizarre place. We've witnessed…
In today's competitive market, where companies battle for people's attention, some brands have found an unconventional strategy to outshine others:…