Ladies and gentlemen, get ready to dust off your dancing shoes because it’s time to celebrate a decade of magic, love, and wanderlust! Can you believe it? It has been ten glorious years since the release of the Bollywood blockbuster, “Yeh Jawaani Hai Deewani.” So, let’s put on our backpacks, fasten our seat belts, and travel down memory lane as we reminisce about the vibrant friendships, breathtaking destinations, and unforgettable moments that made this film a timeless classic.
Yeh Jawaani Hai Deewani is a Bollywood film that showcases the journeys and experiences of four friends as they embark on the expedition of life. While the movie primarily focuses on individual goals and personal relationships, the movie also explores the diverse field of travel.
The new age director Ayan Mukherjee and his film Yeh Jawaani Hai Deewani can be credited extensively for the travel industry’s bloom. Outside visiting relatives in different places, there is a vast field of travel that was explored by the film. Since the film completes a decade, we decided to decode the travel trends we learnt from it.
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Solo travel
One of the lead characters, Naina played by Deepika Padukone, takes a solo trip to Manali to break free from her mundane life. This encouraged many to travel on their own. It opened new doors for women and youngsters who began travelling solo. Since the release of Yeh Jawaani Hai Deewani, women have been increasingly travelling alone and exploring the unexplored. Solo travel allows individuals to discover themselves, gain independence, and explore destinations at their own pace.
Adventure tourism
The characters in the film go on a trekking expedition in the Himalayas, building the trend for adventure tourism. Adventure tourism is now an indispensable part of tourism which includes trekking, hiking, and other adrenaline-pumping activities, and has gained popularity among travellers seeking thrill and a break from traditional sightseeing.
Experiential travel
The characters in the film engage in various activities that go beyond traditional sightseeing. From trekking in the Himalayas to attending local festivals, the movie emphasises the trend of experiential travel, where travellers seek unique and immersive experiences that connect them with the local culture and environment. Immersing oneself in the local culture adds depth and authenticity to the travel experience. It shows the journey from a tourist to a traveller.
Travel photography
Bunny played by Ranbir Kapoor is one of the main leads in the movie. He is a travel enthusiast and aspiring travel photographer. The film highlights his passion for capturing moments and creating memories through photography. This representation in the film contributed to the increasing popularity of travel photography, with many travellers capturing and sharing their experiences on social media platforms. It motivated people to choose their hobbies as their profession, especially creative ones such as photography.
Group travel
Before Yeh Jawaani hai Deewani group travels obviously happened but the movie has shown it in such a glorious light that it has now become a trend. Every group of friends now has travelling together at the core of their friendship. Group travel allows for shared experiences, bonding, and creating lasting memories. It showcases the idea that travelling in a group can be a great idea that is both exciting and enriching.
While another trend that is not a part of the travel industry directly but contributes to it indirectly is Destination Weddings. When Aditi, Kalki Koechlin, decided to get married in Udaipur with all the pomp and show, many Indians and NRIs dreamed of doing the same. The wedding industry is now filled with destination weddings at exotic locations, celebrating love.
Through its soul-stirring moments, Yeh Jawaani Hai Deewani has not only entertained us but also sparked a sense of wanderlust within us all. It has encouraged us to embrace adventure, step out of our comfort zones, and explore the world with wide-eyed wonder. As we celebrate a decade of this cinematic marvel, let us raise a toast to the magic it has woven into our lives.
