Varun Duggirala is one of the most influential voices in India’s modern advertising and content ecosystem. Varun Duggirala has built a career that blends creativity, business thinking and cultural insight with ease. From shaping brand narratives to building new age media platforms, Varun Duggirala continues to evolve with the times while staying deeply connected to storytelling at its core.
With a strong background in broadcast production at MTV and Channel V, Varun developed an early understanding of how content connects with young and evolving audiences. This experience became the foundation for what would later turn into a major shift in Indian advertising. In 2009, he co founded The Glitch along with Rohit Raj. Over the years, The Glitch grew into one of the country’s leading integrated creative agencies, positioning itself as a modern partner to ambitious brands.
Varun Duggirala And His Role At The Glitch
As the Content Chief of The Glitch, Varun Duggirala oversees the core content creation process across the agency’s integrated model. He works closely with creative and production teams to develop branded content that feels relevant, authentic and platform native. Under his leadership, The Glitch has worked with several top brands while constantly experimenting with formats, storytelling styles and production techniques.
Varun’s strength lies in his ability to see where advertising is headed. He understands that audiences today value honesty, entertainment and purpose more than polished selling. This mindset has earned him the reputation of being a sharp advertising guru who knows how to balance creativity with business impact.
Varun And The Voice Behind “Advertising Is Dead”
Beyond agency life, Varun Duggirala is also the host of the popular podcast Advertising Is Dead on the IVM Podcast Network. Through this show, he explores how advertising, media and entertainment are changing in a fast moving digital world. His conversations feature agency leaders, brand builders, creators, founders and platform experts.
The podcast has become a go to space for honest industry conversations, making Varun a trusted voice for both young professionals and seasoned leaders. His ability to break down complex industry shifts into simple, relatable ideas has helped him build a loyal listener base.
Varun Duggirala As An Entrepreneur And Shark Tank Founder
Yet another dimension added to Varun Duggirala’s journey is the entry into the startup world as a founder. His latest stint has been appearing as a founder on Shark Tank India with his concept for an edutainment platform for impactful storytelling for kids. The event thus marked another aspect of his philosophy of creating powerful intellectual properties.
Except for the above, Varun has also become quite popular on social media, as he tends to provide insightful thoughts on work, creativity, and mental health. He has also managed to create a community through his newsletters, as he is quite popular with his podcasts.
Varun Duggirala has also spoken on leading stages and events, including TEDx, where he gives talks on creativity, change, and work. Whether he is an advertiser, podcaster, entrepreneur, or creator, Varun Duggirala is sure to continuously evoke groundbreaking qualities within others while being curious, honest, and thoroughly human.
