With the festive season rolling in, the craze of online shopping keeps on escalating. Twitter too had announced their plans to better support shopping online and now it has finally announced Live Shopping!
Live Shopping on Twitter
While watching a Live Shopping stream on Twitter, people can take several actions to make their shopping experience seamless such as:
- Check out the Shoppable Banner and Shop Tab on the Live event’s page.
- Toggle back and forth between the Latest Tab and the Shop Tab throughout the livestream, allowing them to be a part of the conversation as they check out products.
- Continue to watch the livestream on the merchant’s website within an in-app browser, so they don’t miss a thing while making a purchase.
Twitter’s first test of Live Shopping will be in collaboration with Walmart. Singer, songwriter, dancer and social media superstar Jason Derulo will be kicking off Cyber Week for the first-ever shoppable livestream on Twitter.
The live stream will start at 7pm ET on Sunday, November 28. People can watch and shop from @Walmart (on iOS and desktop).
“Twitter continues to be an important platform for Walmart’s business and our customers. We’ve been focused on charting new territory in shoppable livestreams and are excited to celebrate an important milestone together with the first Livestream Shopping event on Twitter. We’re meeting customers where they are and making it easier to shop incredible deals and find inspiration through dynamic, interactive experiences. We look forward to continuing to bring engaging experiences to our customers that allow them to shop seamlessly while also being entertained.” says William White, Chief Marketing Officer at Walmart.
The power of livestreaming on Twitter will give businesses the ability to engage with their fans and when combined with the ability to shop, it will be an extension to attracting and engaging with receptive audiences.
What’s Next for Twitter Shopping?
Expanding our Shop Module Test
Earlier, Twitter began testing the Shop Module with select brands and in the coming weeks it will be expanding to more merchants in the United States in coming weeks.
Introducing Twitter Shopping Manager
The Twitter Shopping Manager will give merchants a one-stop-shop for managing how they show up on Twitter.
