New Week, New Episode! Social Nation is back with a new episode in the video podcast series – The Social Nation Show. Streaming on Spotify & YouTube, the podcast is produced by the best in the business: Pod.One. Welcome to The Social Nation Show, where we dive into the intriguing tales of India’s favorite content creators! Join us as we peek behind the curtain and uncover the personal and professional journeys of the Indian creator economy. In our 16th episode, for all the boys hold your hearts as we feature the Marathi Mulgi/ the Telugu girl, Yashashree Rao!
Episode 16
Onto a new chapter, we’ve got an unimaginable lineup that no one would have seen coming. On our upcoming episodes, we feature Yashashree Rao (CEO of Zoning Out), Sakshi Keswani, and Dhiraj Sanap. Buckle up as it’s going to be a wild ride.
In this episode, we got a chance to get to know the internet crush of not only boys but girls too, Yashashree Rao! While we can’t help but gush over her cuteness and that quirky way of speaking, we’re all a bit curious about her personality both online and in real life, aren’t we? Don’t worry, we’ve got your back! Let’s explore the delightful layers of her character together. It’s going to be fun!
Also Read: ‘Superboys Of Malegaon’ Trailer Sparks Interest: A Spoof Or An Original?
What Is Yashashree Like? Real Vs. Reel Life Persona
Yashashree shares that there is little difference between who she is in real life and her online persona. She describes herself as a homebody who only goes out when necessary, such as for travel or to explore new restaurants and cafes. When asked about her favorite place outside the home, she mentioned that she enjoys going on drives and is proud of her driving skills.
Early Life & Career
Growing up, entertainment was never on Yashashree’s radar. It came naturally to her when her friends pushed her to create content, especially reels on Instagram. Her videos gained attention quickly, which she did not expect, and she feels immense gratitude for the support. She always sets high goals for her reels, manifesting millions of views, which has become a reality.
Yashashree credits her school friends, “I have just two really close friends from school who have always been there for me. They’ve supported and encouraged me through thick and thin, especially during those times when I struggled to stay consistent with my content creation.”
Transition From Job To Full-Time Content Creation
Until August 2023, Yashashree was balancing her job with content creation. Eventually, she decided to leave her job to focus entirely on creating content. During that time, she had already reached 100k followers on Instagram, which made the decision easier.
Fast forward to now, her family follows her every move on Instagram, even uploading her posts to their own stories. While Yashashree hasn’t shared much about her family with her audience, they know about her success as an influencer and support her journey.
The ‘Telugu Girl’ Story
We asked her why does your fans call you ‘Telugu Girl‘ and what’s the story behind that nickname? “It’s quite random, but I’ve always dreamed of entering Tollywood, so maybe that’s why it happened. There was this song from the movie Animal, called Jamal Kudu, and I made a reel dancing to it. Somehow, the Telugu audience picked it up, and one of them posted all my reel clips with the caption, “Not all influencers are cringe.” It went viral on Twitter, and a lot of people from the Telugu audience came to my Instagram. That month, I gained a lot of followers from the South,” Yashashree said.
“Since then they call me “Telugu Ammai” or “Telugu Papa.” It’s really cute. “Telugu Ammai” means Telugu girl, and “Telugu Papa” is like calling someone ‘baby’ but affectionately,” she added.
Moreover, Yashashree thinks luck has played a big role in her path, “I’m still amazed by the love I receive. I always try to stay consistent and relatable while being myself.“
Yashashree Was A Korean Translator?
Long before K-pop and K-dramas became as popular as they are today in India, Yashashree began learning Korean in 2016. Her interest in the language and culture started after watching her first Korean drama in ninth grade. While translating was not her initial goal, she has now pursued it professionally and finds it to be a blessing.
Her first Korean drama was Boys Over Flowers, a classic that many Korean drama fans can relate to. She notes that for many, their first love in the Korean entertainment world is BTS.
For all the anime lovers, Yashashree is also an avid anime fan. While she doesn’t think there is a specific character she resembles, she enjoys many anime series, including ‘Naruto‘ and ‘Dragon Ball Z‘. One of her favorites, which she feels is underrated, is ‘Gintama.’
Staying Authentic In Brand Collaborations
Yashashree said, “It’s tough because 50% is about the brand’s needs, and 50% is my own creativity. But I always find a way to balance it. For example, if a brand asks for a promotion, I might create a vlog to make it engaging while keeping in mind their deliverables.”
While she believes in staying authentic in brand collaborations, she also believes there are some brands she won’t promote. “I would never promote betting apps. While I understand others may do it, it’s not something I would feel comfortable promoting. I don’t want to endanger my audience,” said Yashashree.
Story Behind Her Bio: “CEO Of Zoning Out”
We came across one unique thing on her Instagram Bio, where she refers to herself as the “CEO of zoning out” and we had to ask her the sauce behind it. She explains “I’ve always been a daydreamer, even as a kid. It actually got me into trouble at school once where my teacher complained to my parents about how I couldn’t stay focused in class!”
Where Can You Watch The Social Nation Show?
The Social Nation Show will be available on all leading audio and video platforms on Social Nation’s official channels. The video podcasts will be distributed on Social Nation’s Spotify and YouTube handles, whereas the audio podcasts will also be available on Apple Podcast, JioSaavn, Amazon Music and Gaana platforms. Catch the best moments of each episode on our Instagram and YouTube Shorts too!
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