Zouk, a pioneer fashion brand, elegantly weaves our age-old traditions with modern convenience. Rooted in the ethos of handcrafted excellence, cruelty-free practices, and a proud Indian heritage, Zouk seamlessly integrates timeless sophistication into the fabric of everyday life. To further strengthen their belief, Zouk has come up with one-of-a-kind Proudly Indian Fashion Show, giving a platform to Indian craftsmanship. Recently, Zouk hosted the 2nd edition of its Proudly Indian Fashion Show and as Digital Partners, Social Nation witnessed a unique market fair that is Indian in its feel and global in its reach. With top Creators from to popular actress Sayantani Ghosh, the gala event was a star studded affair.
The Proudly Indian Fashion Show
Zouk, recently presented the 2nd edition of its Proudly Indian Fashion Show at Holiday Inn, Saki Naka in Mumbai. The theme of the Show was ‘Bazaar,’ capturing the vibrant essence of the Indian market. The event brilliantly showcased the lively and diverse facets of Indian culture, bringing the bustling energy and colors of a bazaar to the forefront of the fashion experience. Nine leading content creators from Mumbai made their presence felt on the runway, while over 80+ content creators attended the event to witness the grand spectacle of the 2nd edition of the Zouk’s Proudly Indian Fashion Show. The show culminated with the captivating presence of Sayantani Ghosh, a renowned Indian actress, who stole the spotlight as the showstopper. Sayantani brought an infusion of elegance and star power to the event, enchanting the audience with her grace and style.
The creators graced the runway with elegance, showcasing Zouk’s best-selling bags and footwear with style and sophistication. Each creator elegantly walked the ramp adorned in Rajkumari by Richa Haware’s creations. The exquisite ethnic attire, paired with Zouk bags and footwear, infused an elevated and harmonious essence, amplifying the allure of both fashion pieces.
Founder’s Words
Overwhelmed by the success of the event, Disha Singh, Founder of Zouk, shared her thoughts saying, “We are delighted to witness the enthusiastic participation of numerous top Indian content creators in this movement. A heartfelt thank you to our showstopper, the talented actress Sayantani Ghosh, who added her grace to this celebration. At Zouk, we’ve always believed in the potential for a Proudly Indian brand, and the overwhelming support of over 6,00,000+ happy customers fuels our commitment to this cause. This is just the beginning, and we plan to make this showcase an annual event to amplify the message of pride and cultural appreciation.”
Creators At Proudly Indian Fashion Show
Prominent celebrities and content creators adorned the runway, including Lataa Saberwal, celebrated for her role in ‘Yeh Rishta Kya Kehlata Hai’; Roop Durgapal, recognized for her contribution to ‘Balika Vadhu’; Krittika M sharma, Indian Television actress, model, and content creator and Kajol Kothari, a popular digital creator boasting over 708K Instagram followers, all confidently strutted down the ramp.
Sayantani Ghosh Shares Her Excitement
Showcasing her elegance and grace on the runway, the esteemed showstopper, Sayantani Ghosh, shares, “I am thrilled to have been part of Zouk’s Proudly Indian Fashion Show, where their commitment to celebrating Indian roots and craftsmanship perfectly aligns with my passion. The runway wasn’t just a display of fashion; it was a captivating journey through the rich tapestry of our cultural heritage. Being the showstopper for this event fills me with pride, as it beautifully encapsulates the essence of our diverse and vibrant traditions.“
Zouk’s Proudly Indian Fashion Show was elevated to new heights with the invaluable support of Holiday Inn, Saki Naka, Mumbai, as the official hospitality partner. Holiday Inn’s standout contribution included an exclusive desi menu that added a distinct flavour, enhancing the overall experience for Zouk and its guests. The event unfolded on a captivating rooftop, providing a picturesque backdrop for the runway and an elegant space for guests to mingle, elevating the fashion show into a memorable and sophisticated affair.
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Pradeep Krishnakumar, Co-founder of Zouk, expressed, “Witnessing the consistent recognition of our passionately established brand, Zouk, fills me with pride. The success of our fashion show has not only propelled our growth but also inspired us to diversify our product offerings in alignment with our commitment to representing Indian roots while embracing modernity. Specifically tailored to meet the needs and expectations of today’s modern woman, our expanding range reflects our dedication to evolving alongside our community. Following the triumph of our fashion show, we have decided to intermittently mark our milestones and uphold the brand’s philosophy through celebratory events. Whether engaging with our loyal audience or collaborating with content creators, we aim to recognize and appreciate their unwavering dedication to the brand and its products. This success motivates us to conceptualize more events and celebrations that resonate with the spirit of this one.”
What made the event even more spectacular was the way WeCurate Events turned Zouk’s Proudly Indian Fashion Show into a spectacular Indian bazaar experience, adding breathtaking creativity and vibrance to the decor, making the event truly memorable.
A big thank you to media partners for Zouk’s Proudly Indian Fashion Show: Local Samosa (Community Partner), Social Ketchup (Marketing Partner), and Social Nation Now (Digital Partner). Your invaluable contributions played a crucial role in the success of our event. We appreciate your support and collaboration.
In summary, Zouk’s Proudly Indian Fashion Show was not only a celebration of culture and fashion but also a testament to the brand’s success and its vibrant collaboration with top content creators.
The event set the stage for more milestones in Zouk’s journey, showcasing the power of collaboration and cultural celebration in the world of fashion.
About Zouk
Zouk effortlessly defines a modern Indian classic. Bringing together the contemporary and the traditional, it weaves subtle elegance into your lifestyle. Handcrafted, Cruelty-free, and Proudly Indian, It brings vibrant Indian culture to the modern world.
Zouk was founded by IIM Ahmedabad batchmates and husband-wife duo, Disha Singh and Pradeep Krishnakumar. The idea of the brand was born when Disha visited Kutch for an IIMA course. She saw that her friends loved the local handicraft items but did not buy any, given they were not functional.
Zouk is building a large D2C lifestyle brand from India for the world. So far, they have over 3,50,000 happy customers who have bought from their D2C website and other marketplaces. Customers love their Proudly Indian and 100% PETA-approved Vegan products.
Zouk won the PETA India Fashion Award for the Best Vegan Wallets brand in 2021. Their bags have also organically appeared in movies and series. It has also been taken as gifts from India by Indian dignitaries visiting abroad. The company has upskilled and supported 400+ expert artisans who make Zouk’s handicraft products.
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