#SleighedIt: Celebrating the internet sensations who slayed 2023 with their pathbreaking work
Social Nation‘s Christmas campaign “#SleighedIt” is all about celebrating our beloved content creators for their noteworthy work throughout the year. We nominated select creators under 12 distinct categories on our Instagram Stories. Ranging from Audience Charmer to Tech King to DIY DYnamo, we cherry-picked 3 creators excelling in their respective genres. And the winner was ultimately crowned by YOU, our audience, in the form of polls.
With a staggering 3,376 votes, Abhi & Niyu emerged as a clear winner under our category “Santa’s Favourite Knowledge Guru.” 66% of viewers recognise this couple’s journey as valuable content creators and appreciate their talent. The way both, Abhiraj Rajadhyaksha (Abhi) and Niyati Mavinkurve (Niyu) research and educate their audience upon various noteworthy happenings in the country is worth applauding!
Also Read: Meet Santa’s Favourite “Culinary Cutie” Of The Year: Shivesh Bhatia!
Who Are Abhi & Niyu?
Famous for their series #100ReasonsToLoveIndia, Abhi & Niyu travelled across the country to find 100 heartwarming stories of change, positivity, and inspiration. Their first viral video was one where they urged people to look for alternatives to polluting POP and paint Ganesh idols. Since then, their well-researched videos have been widely appreciated and shared on social media, even by celebrities.
Abhi and Niyu started their page to inspire offline action from online content through positive and impactful ideas. They aimed to replace the negative news on our feeds with positive, action-oriented news that could bring about some change. The creator couple decodes and simplifies issues for millennials while motivating them to take small steps. Abhi & Niyu’s videos span different genres like history, environment and sustainability, policy discussions, social commentary, economics, and personal finance, among others.
Let’s take you through the key highlights from Abhi & Niyu’s journey this year:
As this year began, the couple surprised their audience by launching their official “Following Love” merch. What makes these t-shirts special is the fact that they are made from recycled cotton. This sustainable and eco-friendly approach makes their merch all the more valuable.
Abhi & Niyu had been dreaming of creating their own studio for a while now. Their dream came to fruition as their new studio space finally came together. “We have been manifesting this for a long time, a space for us to ideate and scale our content,” read the caption of the announcement post. Creating their dream studio was no easy task, it took a lot of work to transform an old industrial warehouse into an aesthetic studio. But the end result is truly beautiful.
Collaboration videos are not as frequent on the creator couple’s social pages, but this one with India’s pride, Neeraj Chopra, was truly refreshing. It was a unique take on a regular interview or Q&A session where Abhi asked Neeraj a few statements about India and he had to guess if they were ‘facts or fake.’ But in the end, Neeraj decided to ‘throw‘ a twist. Watch the reel to know what.
This year, Abhi & Niyu set out on their most ambitious project yet. They wish to plant 1 lakh mango trees – natural ACs – as a small step to combat the constantly rising temperatures and frequent heat waves we face. The couple urges you to save the mango seeds left after eating the fruit and send them to a given address. They will in turn plant those seeds on your behalf.
GQ’s Most Influential Young Indians of 2023 is a list which features a diverse group of young innovators, artists, creators, and trendsetters who are changing the game in their respective fields. Abhi & Niyu made it to this prestigious list this year alongside many noteworthy names.
This beautiful couple completed 5 glorious years of togetherness in May 2023. “Because not everybody gets to marry the love of their life!” said Abhi in the heartfelt post. From funding Abhi and his ideas initially to standing by his side as a pillar of support, Niyu is the epitome of a solid life partner. The way he spoke about his wife with so much respect, adulation and love, was truly heartwarming to see.
David Beckham visited India and was the talk of the town. Meta hosted a meet-and-greet session for various content creators where they got to interact with the football legend in person. Abhi & Niyu were amongst the lucky few who met him.
When we think of Abhi & Niyu, we remember the popular dialogue from Munnabhai M.B.B.S., “Tum bohot mast kaam karta hai!” Two individuals whose thoughts, values and goals align in the most seamless manner, are out here educating people at large on topics that deserve their attention. Abhi & Niyu, y’all are Knowledge Gurus in the truest sense!
