An Exclusive Interview With Anshul Gupta, Founder and CEO of GoPromoto

Viral campaigns, heart-rendering narratives, and engaging conversations – this and much more is what GoPromoto, an influencer marketing agency that works with brands to amplify their impact on social media, offers to a virtual audience. Founded by Anshul Gupta, GoPromoto boasts a long list of well-known clients. From Harley Davidson, Lenskart, and Kohler to Rebel Foods, IndiGo, Mankind Pharma and Vivo, they have a diverse client base.

GoPromoto strives to tap every nook and corner in the digital space with its targeted and tailor-made campaigns, enabling brands to expand their customer base. Under Anshul Gupta’s leadership, GoPromoto has become a prominent player in the market, thanks to its innovative and data-driven approach. Founded in 2018, the agency works closely with each brand in order to create solid communication strategies that will produce measurable results.

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Services Provided

As listed on their website, Anshul’s GoPromoto offers the following services:

Influencer Marketing: The easiest way to get new audiences to trust you as a brand, is influencer marketing. By “borrowing” other people’s audiences, you piggyback off of their community and align yourself with their credibility.

Offline Marketing: The activities of a marketing project are often distinguished between “Offline” and “Online” even though the two worlds co-exist in reality. To get the best possible results, it’s essential to bring both aspects together. It maximizes the effects of a well-designed Marketing Plan.

Event Management: With a team of experts, no task is too large for GoPromoto to accomplish. They are driven, dedicated, and will work tirelessly to get the results ensuring a “lit” event.

Branding: At GoPromoto, they begin by working with you, the brand, to define project goals that focus on reach, engagement, and conversion. They then map out a plan to achieve these goals. Merging creativity and technology in a way that brings your business maximum success is their USP.

Ticketing: They have a cutting-edge offline event ticketing system to support major concerts, events, and festivals which is then rolled out to presenters worldwide at a competitive price.

Talent Agency: They have established a dedicated team, committed to providing the utmost quality of representation for their talent with a friendly, honest and down-to-earth approach.

The Social Nation team had a chat with Anshul Gupta to dive deeper into his journey, how GoPromoto came to be, and how the business model works. Read on to know more:

Can you share a little about your childhood and what inspired you as a child?

As a curious child from the outset, my early years resembled those of any other kid until a pivotal moment altered the course of our lives – when my father met with an accident. This event instigated a series of changes, including my experience of attending 7-8 different schools in various cities up until 12th grade. Constantly adapting to new environments exposed me to diverse cultures and honed my ability to adjust swiftly to different conditions from an early age.

What drove Anshul to start something of his own?

Throughout my childhood, I drew inspiration from remarkable figures such as Netaji Subhas Chandra Bose, Bhagat Singh, Dennis Ritchie, and Warren Buffett. Each of these individuals left an indelible mark on their respective fields through their significant contributions and unwavering simplicity. Their stories and achievements fueled my own aspirations and served as guiding lights during my formative years.

How did you happen to choose marketing as your niche?

From an early age, I harboured a profound desire to make a lasting impact through innovation, driven by my passion for creating solutions that benefit society. Raised in a family that prioritized education, I pursued engineering, where I cultivated a penchant for developing projects. However, I soon realized that while creating is crucial, gaining traction requires effective marketing. Venturing into internships with Viacom, among others, I discovered my knack for marketing activations and facilitating college permissions and engagements.

How did you lock your first deal?

My journey took a pivotal turn in 2018 with my first significant deal in Edutainment. Initially offered only a certificate, I proactively approached the company and secured both recognition and a substantial payout, marking a milestone in my entrepreneurial journey.

Can you share what your first year at GoPromoto looked like?

Founding GoPromoto, my inaugural year was marked by challenges typical of forging a path in a field driven by connections. Despite financial constraints, I embraced the opportunity to master diverse tasks, from pitching to account management, laying the foundation for a versatile skill set. My breakthrough came with a CSR project for Clovia, where success transcended monetary gains, leading to pivotal collaborations with brands like Chaayos.

Anshul, when was the first time you felt like you made it?

Embracing a philosophy of continuous growth, I view success as an ever-receding horizon, propelled by moments of recognition, such as being hailed as a “self-made man” by an esteemed IAS officer.

How do you define success at GoPromoto?

Central to our success at GoPromoto is our commitment to building lasting relationships — with clients, team members, and influencers — who form the bedrock of our operations.

With AI taking over strategies, campaigns and writing, how are you planning to adapt to the change?

Our approach emphasizes strategic solutions tailored to each brand’s unique needs, leveraging AI as a tool rather than a replacement for human ingenuity.

What are some goals that you have planned for 2024?

Looking ahead to 2024, our goals include expanding our team, securing long-term partnerships, and executing impactful yet cost-effective campaigns for global brands.

How does GoPromoto ensure there is seamless integration of the product/service via influencer marketing?

At GoPromoto, we prioritize understanding a brand’s objectives, target markets, and messaging before recommending influencer marketing strategies, recognizing its role in driving awareness and fostering engagement.

What advice would you give a young entrepreneur in India who is just starting out?

To aspiring entrepreneurs, I offer this advice: Believe in yourself, ignore the doubters, and devote time to your dreams. Though the journey may seem solitary at times, perseverance illuminates the path forward, leading to success beyond measure. It’s a lonely journey in the start, but sooner there’s a bright light which starts getting visible as you move inside the tunnel.

Well, wasn’t that quite an insightful conversation? With a commitment to excellence, it is inspiring to see Anshul Gupta continue to drive GoPromoto’s success in the dynamic digital landscape. He dreams of creating a global presence for his company in the coming years. We look forward to many more fruitful collaborations of GoPromoto!