Brand campaigns, when handled well, have the power to spark meaningful and much-needed conversations. One such campaign that captured my…
With Father’s Day just around the corner, all brands are hard at work launching one campaign after another. In a…
Viral campaigns, heart-rendering narratives, and engaging conversations – this and much more is what GoPromoto, an influencer marketing agency that…
Pick any advertising professional and ask them who their inspiration is. The answer you are bound to get will be…
Successful brand campaigns are strategic initiatives that not only effectively communicate a brand's message but also leave a lasting impact…
A mysterious billboard took the city of Mumbai by surprise, posing a bizarre question: "Killer Soup kab milega?" Little did…
According to a recent report by Insider Intelligence released on September 6, 2023, spending on influencer marketing is surging remarkably,…
Taylor Swift is known to keep her fans on their toes with her career moves: whether it's dropping unexpected albums, changing…
"Creativity at a Crossroads" is the topic of discussion in Dentsu Creative's 2023 Global CMO Report. The report conducted a…
India's market regulator, the Securities and Exchange Board of India (SEBI), recently unveiled a proposal aimed at tightening the reins…