Eye-Q is a leading chain of super-speciality eye care hospitals committed to providing the best quality eye care at an affordable cost across India. It is founded by Mr. Rajat Goel, Co-founder & CEO with Dr. Ajay Sharma, Co-founder & CMD leadership – one of the most renowned eye surgeons in India. They are aided by a team of specialists with rich experience in their respective specialties from top hospitals across the country.
Recently, Eye-Q launched an innovative 30-day digital campaign on Instagram, sharing daily eye care tips provided by Eye-Q specialists. “This ongoing campaign aims to reach 70 Lakhs individuals in 30 days, offering valuable insights into eye health and preventive care.”
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What Is The Eye-Q EyeCare Campaign?
This initiative highlights Eye-Q’s commitment to raising awareness about eye illnesses, treatments, and prevention. The campaign is conducted in multiple languages to cater to a broad audience.
This digital initiative is part of a broader effort to leverage technology and social media for public health education. Eye-Q has a proven track record of advancing eyecare awareness through diverse initiatives, such as door-to-door outreach, free eye check-up camps, and marathons. These efforts have greatly enhanced the understanding of eye health across various communities and regions in India and Nigeria. Eye-Q plans to conduct more such campaigns in the future, aiming to further its mission of promoting eye health.
Co-Founder’s Vision
Dr. Ajay Sharma, Co-Founder and CMD of Eye-Q, commented on the program, stating, “Social media is a powerful tool to reach a vast audience and educate them about essential eye care practices. Our goal is to make eye care accessible and understandable to everyone, and this campaign is a step in that direction. I have full confidence that this campaign alongside our other CSR activities will inspire positive behavioural changes and cultivate a culture of proactive eye care within communities across the nation.”
What Does The Campaign Entail?
The ongoing campaign has featured daily tips such as:
- Screen Positioning: Position screens at eye level to avoid eye strain and cervical pain in the neck.
- Screen Settings: Adjust screen settings for optimal eye comfort. Set contrast to 60-70% and adjust brightness based on room lighting. Increase brightness in well-lit areas and decrease it in dim environments. Use dark mode in low light and disable it in bright light. Adjust the word size to 125-150% for better readability.
- 20-20-20 Exercise: Follow the 20-20-20 rule: every 20 minutes, take a 20-second break to focus on something 20 feet away.
Eye-Q Hospitals has been at the forefront of innovation, integrating cutting-edge technologies such as Femto Cataract, I-LASIK Machine, and SILK. With a vision to combat growing blindness in India, the brand aims to conduct 6 lakh comprehensive eye examinations by 2027.
About Eye-Q
Established in 2007, EYE-Q VISION PRIVATE LIMITED is a leading chain of over 30 super-specialty eye care hospitals located in Haryana, Uttar Pradesh, Uttarakhand, and Gujarat, as well as three hospitals in Nigeria, Africa. It is dedicated to providing top-quality eye care services at affordable prices, operating as an ISO 9001:2015 certified entity.
Under the visionary leadership of Dr. Ajay Sharma, and supported by a team of highly skilled specialists with extensive experience across the country, Eye-Q is committed to delivering exceptional care & advanced eye treatments. The organization aims to become India’s foremost chain of eye hospitals. It seeks to achieve this distinction through exceptional quality of eye care and by serving a large number of patients.
Eye-Q’s mission is to transform every patient into an ambassador through the highest level of quality and technology in eye care, exceptional personal care, and complete integrity toward the patient and their needs.
Eye-Q’s digital campaign has garnered positive feedback from viewers who appreciate the practical and easy-to-follow advice. For more such eye care tips, go follow Eye-Q on Instagram: @eyeqindia!
