Content creators have come a long way. They hold a very influential place in today’s world. The creator economy is growing at a rapid pace. With everything going digital, brands and businesses are eager to collaborate with creators to reach their online target audience. From being social media stars to achieving newer career milestones to bagging awards, the growth of the content creation industry only goes to show their impact.
“From The Creator-verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Prajakta Drops A Special Music Video For Her Upcoming Novel 🎶
Mostly Sane‘s debut romance novel ‘Too Good To Be True‘ gets a soundtrack! Titled ‘Saanvre,’ Prajakta Koli shot the most gorgeous music video for her book. It was shot, directed and edited by Rahul Singh of Starving Artist Films. Aditya Mishra a.k.a Outsky wrote, composed and sang the track. Prajakta also lent her vocals to the soulful track. What can this woman not do? 3 more days till we get to dive into Avani & Aman’s love story! We need the Audible India version of the book ASAP too!
Mansi Ugale Showcases Her Creative Genius With The Opi India Collab 🤯
Self-portrait queen Mansi Ugale‘s creative prowess was on full display as she dropped the most epic collab reel with Opi India. She showcased the brand’s ‘Infinite Shine’ nail paint range, by creating a futuristic, cyberpunk aesthetic to gear up for the new year with a bold new avatar. We cannot get over this visually stunning piece of content, nor can the entire creator community! Mansi, you are such a star!
Also Read: Foodpharmer Launches New Show “Rethink India”: Debut Episode Sheds Light On The Lives Of Auto Drivers
Kevin Zingkhai To Star In TVF’s ‘MitronPolitan’ 🌟
TVF announced their all-new weekly show called ‘MitronPolitan.’ Featuring some prolific actors, the show also stars comedy content creator Kevin Zingkhai. Showcasing the chaotic life after college, these 20-somethings try to balance jobs, dates, rent, and weekend drama in a metro city that refuses to slow down. Dropping soon, ‘MitronPolitan‘ promises you non-stop fun every week!
Samay Raina Launches An App For His Show ⚡
Breaking the Internet is an everyday flex for Samay Raina. The comedic sensation launched an app for his viral YouTube show ‘India’s Got Latent (IGT).‘ Aiming to evolve into an OTT platform, the app has already launched 12 episodes and features exclusive ‘members-only’ content as well.
Additionally, the platform plans to roll out a unique rap show with hip-hop duo Seedhe Maut and YouTuber Rohan Cariappa, known for critiquing the hip-hop scene. In a bold move, Samay has decided to keep the content on the app raw and unfiltered without censoring it. His app bagged the #1 rank on the Apple Play Store & was in Google Play’s Top 50. Krazyy kar liya bhaii!
Source: AdGully
Rani KoHEnur Funded A Trans Doctor’s PG Education 🫶🏻
Sushant Divgikar a.k.a. Rani KoHEnur got the opportunity to voice Park Sung-hoon’s character Hyun-ju in the Hindi dub of Squid Game Season 2. Rani used these earnings to fund the postgraduate education of Dr Ruth Paul John, India’s first transgender doctor. Their contribution enabled Dr. Ruth to pursue a master’s in medicine. What an icon, truly!
In other news, Rani also dropped her Mismatched vlog! Rani and their team took us behind the scenes of this rom-com’s sets, and their interactions with Akarsh Khurrana, Rohit Saraf, and Prajakta Koli. What a fun & chaotic journey!
Harshita Hosts Creators To Discuss Heartbreak 💔
Content creator and the author of ‘Unloved: The Art Of Moving On,’ Harshita Gupta a.k.a. Soharshi hosted fellow creators to discuss heartbreak and how normal it is. “Heartbreak is one of the most nerve-wracking experiences one can ever go through. Sadly, everyone experiences it at least once in their lifetime, yet we don’t talk about it enough,” said Harshita in her caption. The full episode featuring Srishti Dixit, Ankush Bahuguna, Aaditya Kulshreshth a.k.a. Kullu, Pooja Dhingra, and Trinetra Halder Gummaraju will drop on January 10.
Ankush, Abhiraj & Neha Create Awareness On Digital Scams 🚨
Digital scams have become increasingly rampant in today’s technologically-connected world, and creators have been creating awareness about them. Recently, Ankush Bahuguna fell victim to the ‘Digital Arrest’ scam where he was held hostage online for 40 hours! He spoke about it in great depth to ensure no one else falls prey to this scam. Abhi and Niyu‘s Abhiraj spoke about the ‘Nude Photos’ scam. Neha Nagar asked netizens to beware of the ‘Jumped Deposit’ scam. Let’s all be more vigilant and keep everyone around us aware of these scams.
Creators Compete In A Squid Game Race! 🏃🏻♂️
The Squid Game fever is real! Netflix India made your favourite YouTubers compete in a real-life Squid Game Race! Watch Sahil Joshi, Techno Gamerz, Mythpat, Slayy Point, Sourav Joshi, Sharan Nair, Shyamolie Parikh, Prashasti Singh, & Urooj Ashfaq battle it out in three rounds in this epic race!
Ansh Dhote Dropped His New Merch Collection ‘Rough’ 👕
Content creator Ansh Dhote recently launched his new “dhanda” i.e. his clothing brand ‘Rough.’ Over a year in the making, the fresh collection has a minimalistic aesthetic. “We’re back, bigger and better than ever!” said Ansh. His exclusive drop event on January 5 in Khar, Mumbai, saw a massive turnout of creators, followed by the brand’s website going LIVE on January 6.
Tarini ‘On The Record’ With Taaruk 🎤
‘On The Record‘ is a music chit-chat IP created by Tarini Shah on her YouTube where she has super intriguing conversations with various artists. For her third episode, she spoke to the super-talented Mismatched star and singer-songwriter, Taaruk Raina. In this episode, they decode his song ‘Do Din Ke Baad‘ — a track from Mismatched Season 3. Taaruk opened up about his creative process, his perspective on love & ego, how music connects it all, and a lot more.
Mayur Jumani Had A Great Start To 2025 After His Banger 2024 Meme Recap 🎼
Mayur Jumani sure creates magic with music and beats. His 2024 meme recap slaps so hard! The way he integrated every trending and viral meme/ trend of last year in one reel is a masterpiece in itself. With 15M+ views, the Internet is clearly a fan too!
Gubbara with Amit Trivedi 🎈
In a dream-come-true moment, Mayur got to collaborate with his idol, Amit Trivedi! He created a ‘Gubbara Reprise‘ version of the original track ‘Gubbara‘ which is one of the beautiful tracks from Amit Trivedi’s Azaad Collab album.
Jiggar & His Nanu Make A Wholesome Appearance on Humans of Bombay 🫶🏻
Jiggar Thakkar‘s bond with his Nanu is truly adorable & their collaboration with Humans of Bombay showcases just that. At 78, his Nanu is still the ultimate movie buff – Kishore Kumar’s tunes, Rajesh Khanna’s dialogues, & Dev Anand’s iconic gestures – he nails them all! The pookie men even dressed up as these legendary icons. Jiggar says his Nanu shows him what “Zindagi lambi nahi badi honi chahiye” looks like. The creator also shares how his biggest idol, his Nanu, is a complete entertainer & his no.1 fan!
Mr Faisu Will Appear On Celebrity Masterchef 👨🏻🍳
Celebrities will take over the Masterchef kitchen soon with hosts Farah Khan, Ranveer Brar and Vikas Khanna! Faisal Shaikh a.k.a. Mr Faisu is one of the Celebrity Masterchefs competing against the rest to win the coveted title! “Mujhe nayi cheezein seekhne ka junoon hai, aur apne skills ko perfect karne ke liye main bilkul ready hoon!” said an excited Faisal in his caption.
Flying Beast On Shark Tank India S4 💪🏻
Influencer and entrepreneur Gaurav Taneja a.k.a. Flying Beast brought his fitness brand, Beast Life on Shark Tank India Season 4. A promo video shows that he pitched his brand to the sharks, asking for Rs. 1 crore for 1 per cent of equity. Gaurav stunned the sharks when he revealed that ‘Beast Life’ generated Rs. 1 crore in sales within just one hour of launching! The promo concludes on a cliffhanger, leaving viewers wondering if Flying Beast will be successful in securing a deal with the sharks.
Masoom Minawala Launches Her Talk Show 🎙️
With the start of the new year, Masoom Minawala wanted to show her viewers her new dream project: The Masoom Minawala Show. Each episode aims to bring real stories and fresh insights on personal growth, professional challenges, and more. The first episode features Falguni Nayar and Adwaita Nayar, the mother-daughter duo behind beauty giant Nykaa. They talk about their $13B net worth, the challenges of scaling a business, navigating societal expectations, balancing motherhood with ambition, & much more!
Ankita Sehgal & RJ Kisna Welcome Their Baby Girl 🌸
New parents in town! Content creators Ankita Sehgal & RJ Kisna were blessed with a baby girl on December 22. The couple had shared their adorable pregnancy photoshoot pictures followed by a glimpse of their tiny little girl, captioning it “Humari Crimsy.” Big congratulations to Mama & Papa!
Niharika NM To Star As Lead In 3 Films 🎞️
Influencer Niharika NM recently signed a 3 film deal as the lead actress with Stone Bench Films. After winning hearts and accolades as a social media star, we can’t wait to watch her weave her magic on the big screen as well! See you at the movies, Niharika!
Namrita Kour Brings ‘Most Wanted Love’ Series 💘
Back with her unique storytelling, Namrita Kour a.k.a. theknampage is back with an all-new Instagram series “Most Wanted Love.” Written, directed & edited by her, the series features Shashank Purohit, Jagriti Khurana, Kavita Sharma, Saurav Haldar and Naman Kapoor. With just 2 episodes out, each has already garnered 3M views, proving how much her audience loves her content.
MrBeast Is Now Engaged! 💍
Saving the best surprise for the last on Christmas Eve, Mr Beast proposed to his girlfriend Thea Booysen in the presence of their families! A shocked Thea said “Yes!” making for the cutest proposal! In an interview with PEOPLE Magazine, they revealed how they plan on having an intimate wedding on a private island away from everyone. Here’s wishing the couple all the love and luck ahead! We absolutely cannot wait to watch the wedding vlog 😛
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
