In the past few years, India has taken an extraordinary leap in the world of content creation, transforming the entertainment scene today. Fueled by the need to create relatable content and engage the audience, the creator industry has blossomed into a powerful and influential force.
With everything going digital, brands and businesses too wish to partner with creators to reach their online target audience. From YouTube sensations and podcasters to social media influencers, India has become a hotbed of creative talent, producing diverse and engaging content across various genres. The increasing global recognition speaks to their reach and influence amongst the masses.
“From The Creator-Verse” is Social Nation‘s weekly round-up of everything that’s happening within the ‘Creator industry’.
Prajakta Plays An Impactful Role In Zindaginama’s ‘One Plus One’
Bringing Mental Health awareness to the forefront, SonyLiv’s upcoming anthology series Zindaginama highlights 6 stories of hope and strength featuring stellar actors. One of the stories titled ‘One Plus One‘ features our favourite Prajakta Koli a.k.a MostlySane as the protagonist along with Yashaswini Dayama, and Lilette Dubey, amongst others. Directed by Mitakshara Kumar, this short story follows the ups & downs in the lives of twin sisters Maya (Yashaswini) and Mira (Prajakta) when Mira develops an eating disorder. Zindaginama is streaming from 10th October on Sony LIV.
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TRS Goes International With Naval & More
Calling this the “biggest moment” of his life, Ranveer Allahbadia proudly announced that The Ranveer Show has gone international with Naval Ravikant being his newest guest! Naval is the co-founder, chairman, and former CEO of AngelList, an entrepreneur, investor and a true game-changer in the world of self-growth.
Calling Ravikant the global internet’s modern day Yoda, Ranveer spoke to him about life’s biggest questions – happiness, success, the meaning of life, and why self-obsession is the root of all misery. Naval’s wisdom on first principles thinking, inner peace, and finding truth in a chaotic world will leave you inspired and recharged. They shot this episode in Singapore which kicked off their international expansion. He’ll also upload more episodes shot with ‘foreign’ minds.
Tanmay, Naveed, Aishwarya & Akash Style Each Other’s Places With UC
Urban Company (UC) introduced a super cool addition to the home services on their app. You can now give your home a makeover with an expert’s help. As part of their ‘Style My Space‘ series, the brand roped in social media stars Tanmay Bhat, Naveed, Aishwarya Mohanraj and Aakash Shah to take over and style each other’s spaces. They had to give a fresh makeover to a part of the other duo’s homes following 3 rules. Both teams did a great job, they loved how their homes looked at the end while highlighting UC’s brilliant services.
Lisa & Shah Rule Brings You The ‘Dish & That’ Podcast
Lisa Mishra & Shah Rule are the newest podcast hosts in town with their ‘Dish & That’ podcast where music and food meet conversation. This dynamic duo of rapper Shah Rule and lively yapper Lisa Mishra are set to dive into the latest trends, food vices, personal stories, all things pop culture and some spicy takes you won’t want to miss! They dropped a teaser warning us that “Side effects of this podcast may include uncontrollable laughter and a serious craving for snacks 🎙️🍕.” The first episode is LIVE already on the Dish & That Podcast’s YouTube channel!
Funcho Host A Garba Night For Creators
For the third year in a row, Funcho‘s Dhruv and Shyam curated a Garba event for their friends, family and the creator community. Hosted at Radiance Dandiya in Jio Convention Centre, Funcho invited many content creators and influencers to give them a taste of Mumbai’s Garba scene.
“Couldn’t have asked for a better evening. Couldn’t have asked for better people♥️ Thank you once again to all our friends who joined us in this celebration and i hope you liked doing garba with us. Hope we keep doing this year in year out,” wrote the duo in a heartfelt post.
Ashish Chanchlani Launches Lifestyle Range OG Beauty
In a heartfelt LIVE video, Ashish Chanchlani addressed his fans’ questions and concerns about his work and health. He opened up about his mental health, getting diagnosed with diabetes and thyroid owing to going through a heartbreak. But, he also shared the exciting news of writing a web series with his fans. Not just that, the YouTuber-actor also announced his beauty and wellness brand ‘OG Beauty’ starting with his luxury men’s perfume range and promising there’s more to come. Ashish is back and how!
Sushant Divgikr Sings Bawla For Maati Season 1
Warner Music India announced a new musical experience Maati – the sound of India’s stories. Season 1 of Maati began with the soulful Rajasthani track ‘Bawla‘ performed by Sushant Divgikr a.k.a. Rani KoHeNur, Mikey McCleary and Parth Parekh ft. Khan Brothers. The song captures the soul of our culture beautifully.
Mansi & Aastha Turn Into Puppets For Navratri
Mansi Ugale has been killing it with her ‘Manao with Mansi‘ festive series. For Navratri, she roped in Aastha Shah to create a puppet show performance on the popular song ‘Dholi Taro‘. They definitely passed off as real kathputlis! So creative, so graceful and so beautiful!
Mrunu At The Sephora Squad Summit
Ace beauty influencer Mrunu is in Singapore to attend the Sephora Squad Summit. Her first day there was super insightful where she got to see sneak peeks of the new launches from top brands and learned a lot from the fellow squad members. The Sephora Squad also hopped on to the Click or Clique trend. It’s heartwarming to watch Mrunu go global!
The Nas Summit Lineup Announcements Have Begun!
Nuseir Yassin is hosting the Nas Summit in Mumbai, India on October 19. It is the ultimate place to collaborate with the biggest creators, and brands, network, and educate yourself. They are also hosting RAD Creator Awards at the summit celebrating imaginative and impactful creators from around the globe. The Nas Summit team has started announcing the event’s lineup of creators, influencers, and judges. Dharna Durga, Ankur Warikoo, Revant Himatsingka a.k.a. FoodPharmer, Kavya Karnatac and Tanya Khanijow are the names announced so far. Abhi and Niyu, Tanya and Nuseir are the judges for the RAD Creator Awards.
Elvish Is The Newest Gang Leader On MTV Roadies Newest Season
MTV Roadies Double Cross is coming to your screen soon. Rannvijay Singa is back to host this season. The OG gang leaders Prince Narula and Neha Dhupia are back to reprise their roles. Rhea Chakraborty is also returning this season and we have a new gang leader now: Elvish Yadav! Rannvijay dropped the announcement welcoming Elvish and wishing him the best of luck. “You might be new to #roadies but challenges toh tum roz paar karte ho! With you in the mix everything can be unexpected and nothing can be predicted,” he wrote in his post.
Revant Won ‘Social Influencer Of The Year’ Award
Revant Himatsingka a.k.a. Foodpharmer bagged the ‘Social Influencer Of The Year’ Award at the CSR Journal Excellence Awards 2024. He received the honour from Lok Sabha Speaker, Om Birla and President of the Indian Olympic Association, PT Usha. Revant wrote a heartfelt post where he revealed that he was emotional during this award because his family was in the audience at the function. He is super grateful to his community for all their support.
Stay tuned to learn more about what’s happening within the creator-verse. See you next week!
