After a five-year interlude, the Victoria’s Secret Fashion Show made a much-anticipated return on October 15 this year, marking a series of exciting firsts for the iconic event. The last show took place in 2018, but this year’s revival came with modern twists that truly embraced the digital age. From live streaming to real-time shopping, and the debut of Indian-origin model Neelam Kaur Gill, the 2024 edition of the show reinvented itself for a new generation of VS fashion enthusiasts.
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Victoria’s Secret Angels Are Back!
Victoria’s Secret, a brand that once dominated the world of fashion and lingerie, took a step back after 2018 to rethink its image. Criticized for being outdated and lacking diversity, the brand underwent a massive transformation, focusing on inclusivity, body positivity, and representation. With their comeback this year, they returned with a revamped, more inclusive runway show that celebrated beauty in all forms.
This year, the fashion show wasn’t just about glamorous models walking down a runway – it was a celebration of diversity, technology, and the evolving culture of fashion. And for the first time, the event was live-streamed to a global audience on social media, breaking down barriers and making the show accessible to millions of fans around the world.
Taking Fashion to a Global Audience
The Victoria’s Secret Fashion Show 2024 was the first in history to be live-streamed. Viewers could tune in from anywhere in the world, bringing a global, interactive element to the traditionally exclusive event. The decision to live-stream the show was a strategic move, bringing real-time global eyeballs to the mega event. Viewers could live-stream the show on October 15 from 3:30 p.m. PT/6:30 p.m. ET.
Fans could watch the models walk in stunning VS lingerie and couture collections on their platforms –YouTube, TikTok, Instagram and Amazon Prime Video. This democratized access to the runway experience, making the fashion show feel more inclusive and engaging. The social media frenzy was something else with real-time reactions from viewers sharing their favourite looks and moments as they unfolded on the ramp. It made fans feel like they were part of the event.
Neelam Kaur Gill: A Historic Debut for Indian Representation
One of the most talked-about moments of the night, and our fav, was the runway debut of Neelam Kaur Gill. She is an Indian-origin model who became the first British Sikh to walk the Victoria’s Secret runway. Neelam has long been an advocate for diversity and inclusion in the fashion industry, and her participation in the show was a huge milestone for representation, both for South Asians and for models of colour.
Her appearance on the Victoria’s Secret runway not only celebrated Indian beauty but also highlighted the brand’s ongoing commitment to diversity. Fans across social media were ecstatic, hailing Neelam as a trailblazer and expressing pride in seeing a South Asian woman at the forefront of such an iconic event. She adorned a stunning, culturally inspired ensemble that was loved by viewers.
Shop The Look LIVE: Fashion Meets E-Commerce
In another first, viewers could shop the VS models’ looks in real-time via their Amazon Shop and TikTok Shop. As models strutted down the runway, fans could click on links to purchase the exact lingerie, accessories, and beauty products worn by the models, making the fashion show not only a visual spectacle but also an interactive shopping experience.
This seamless integration of fashion and e-commerce added a new level of engagement for viewers. Instead of just watching the show, fans could actively participate by purchasing the pieces they loved, bridging the gap between high fashion and consumer access. This approach reflected how shopping behaviour has evolved in the digital age, where consumers expect instant access to what they see and love.
A New Chapter for Victoria’s Secret
The Victoria’s Secret Fashion Show 2024 was much more than just a comeback, it was a reimagination. The brand demonstrated its willingness to evolve with the times. It was an iconic evening with Tyla, Lisa, Cher and more performing on stage while Victoria’s Secret OGs (Barbara Palvin, Bella & Gigi Hadid!!) and new models alike strutted on the ramp with their gorgeous outfits and wings! The cherry on top was the global audience enjoyed it all along with the LIVE spectators there.
In a world where inclusivity and digital integration matter to people, Victoria’s Secret has chosen to represent a broader spectrum of womanhood and beauty to resonate with its global audience. The 2024 show proved that fashion, technology, and diversity can coexist, marking a new era for the brand and the fashion industry as a whole. This year’s show will likely be remembered as a pivotal moment for Victoria’s Secret – a brand that is back, stronger, and more relevant than ever before.
