INNISFREE, a leading Korean skincare brand, is thrilled to announce versatile actress Wamiqa Gabbi as its first brand ambassador in India. This partnership marks a new chapter in INNISFREE’s journey in the country. It aims to amplify the brand’s presence, connect with a wider audience, and inspire a new generation of beauty enthusiasts to embrace nature-powered skincare.
INNISFREE uses natural ingredients from Korea’s Jeju Island. It has gained a loyal following globally, particularly for hydrating and nourishing the skin. The brand’s best-selling products have won the hearts of Indian beauty enthusiasts. From everyday essential sunscreen to the makeup must-have No Sebum Mineral Powder, INNISFREE provides a plethora of solutions. It caters to the unique needs of diverse Indian skin types, becoming a staple in everyday skincare routines.
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The Green Tea Seed Hyaluronic Serum
This is the most-loved product of all time. The skin-friendly formula penetrates into the 15th layer of the skin, helping to balance and strengthen the skin barrier for lasting hydration and glow. The INNISFREE Super Volcanic Pore Clay Mask is adored by beauty enthusiasts. Its multi-action cooling formula helps control sebum production, visibly minimizes pores, and provides skin-smoothing exfoliation.
Why Wamiqa Is A Perfect Fit For The Brand
Wamiqa Gabbi, renowned for her stellar performances in Indian cinema, embodies the essence of natural beauty and effortless elegance. With a career that spans multiple languages and film industries, Wamiqa’s dedication to her craft and her authentic approach to beauty align seamlessly with the brand’s commitment to natural and sustainable skincare. Her outlook on eco-friendliness and veganism matches PETA-certified INNISFREE, making her the ideal partner for the brand in India.
I’ve always been fascinated by Korean skincare, and INNISFREE has been a beloved favorite of mine for years. Being a vegan myself, joining hands with INNISFREE feels like a natural extension of my personal ethos. INNISFREE’s dedication to sustainability and natural ingredients resonates with me, and I am excited to be part of a brand that promotes such values. Each product I’ve used has surpassed my expectations, and I’m beyond excited to share my love for the products and values with everyone,” said Wamiqa Gabbi, Brand Ambassador, INNISFREE India.
From The Brand MVPs
Commenting on the endorsement, Managing Director and Country Head of Amorepacific India, Paul Lee, said, “INNISFREE is the first brand that entered India with 100% FDI and has been growing rapidly since then. We have recently been certified with PETA certification, and by welcoming Wamiqa as a brand ambassador, we remain committed to our philosophy of environment-conscious and vegan skincare.”
“We’re thrilled to have Wamiqa onboard with us. She is a perfect blend of natural charm, talent, and authenticity. Her commitment to inspiring others to embrace their unique individuality, self-expression, and radiate confidence from within makes her the ideal partner for us. Her role will not only strengthen our brand presence but also resonate deeply with our customers across India who value authenticity and quality,” said Mini Sood Banerjee, Assistant Director and Head of Marketing & Training, Amorepacific India.
“We’re all very excited to welcome Wamiqa Gabbi to the INNISFREE family. Our products are loved for being gentle and effective on each skin type, and with Wamiqa as the face of the brand, we aim to encourage our consumers to make conscious choices and join us in our journey towards a greener tomorrow,” said Yezy Jeon, Brand Manager of INNISFREE India.
What Makes INNISFREE Unique?
INNISFREE is a leading skincare and cosmetics brand founded in 2000, known for its commitment to harnessing the power of nature to nourish and rejuvenate the skin. Its products are infused with natural ingredients such as green tea, volcanic ash, orchids, and tangerines, sourced sustainably from the island’s rich ecosystem.
With a dedication to environmental consciousness, INNISFREE prioritizes eco-friendly packaging and responsible production processes. Their product line includes hydrating serums, rejuvenating masks, protective sunscreens, and makeup items designed to enhance natural beauty. INNISFREE’s holistic approach to beauty extends beyond skincare.
The brand cares deeply about your skin and provides skincare solutions that suit all skin types. The INNISFREE and Wamiqa Gabbi partnership is set to elevate the brand. Infusing the nation’s skincare routine with the potent power of its natural ingredients and the innovative spirit of Korean expertise.
